Katie Couric & Bryant Gumbel Discover Internet in Hilarious Super Bowl Ad (VIDEO)

Katie Couric, Bryant GumbelIf you're still skeptical of electric cars, it may help to remember there was once a time when no one understood the Internet either. That's the idea behind BMW's latest ad, set to air during Super Bowl Sunday. The spot features former Today hosts Katie Couric and Bryant Gumbel in a clip from 1994, trying to wrap their heads around a newfangled idea that was about to change the way we view the world.


The ad is called "Newfangled Idea" and centers around society's difficulty in accepting big new ideas, like the Internet, email, and electric cars.

The two hosts can be seen in a video from the morning talk show from 21 years ago, discussing what the symbol "@" means and trying to figure out what the Internet really is. They are clearly confused, and it's amusing to watch from today's hashtag-driven, social media media world.

Of course it cuts away to modern times, with Couric and Gumbel both trying to figure out what exactly the BMW i3 is ... is it a car? Where's the engine?

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It's pretty hilarious and an eye-opening reminder that just because something is new doesn't mean it isn't about to change the world.

And just for kicks, here's a longer segment of the Today crew circa 1994 trying to figure what the heck that "A with a circle around it" is. Spoiler -- Katie thinks it means "around."

Do you remember being clueless about email and the Internet in general?


Image via BMW USA/YouTube

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