'YouTube Rewind: Turn Down for 2014' Is the Only Viral Video You'll Need to See All Year

YouTube Rewind: Turn Down for 2014

Ready for a completely insane dose of pop culture? No, I mean like a really super-concentrated, ultra-mega-big shot of practically everything that was popular in 2014, fed directly into your face in 6 minutes, 35 seconds of YouTube awesome-sauce. What I’m about to share with you is the Russian nesting doll of video memedome, a video inside a video inside a video inside a video, until you come out the other end feeling like you’ve beavered your way through a wormhole through space, time, ideas, music, perspectives, attitudes, and images. It’s all compressed inside one short-but-fantastic video clip titled “YouTube Rewind: Turn Down for 2014.”


It’s everything that went viral ... in a video that is naturally going viral. It’s a delicious zeitgeist ouroboros sandwich featuring My Drunk Kitchen’s Hannah Hart, ice buckets, a clever spoof of Katy Perry’s “Dark Horse,” spider dog, “Frozen” (sorta!), the animatronic “Devil Baby” prop, the little girl from the “Sadie doesn’t want her brother to grow up” video, and much much much much MUCH more.

YouTube pulled out all the stops for this year’s “Rewind” video, traveling to six location shoots, coordinating amongst at least 100 YouTubers, eating up nine days of principal photography, and hiring five late-night TV hosts. There’s even a "Behind the Scenes" video that captures some of the work that went into this.

Kevin Allocca, YouTube’s head of trends and culture (whoa, that is quite the job title):

YouTube is truly global, and we tried to create something that really represented that. That Rewind video gets watched all over the world, not just the US, obviously, so we’re hoping it resonates internationally.

Indeed. I’m not even going to try and point all the references, because there are a veritable shit-ton. Check it out:

Wow. I mean. Yeah. You’re going to have to watch that again, right? And again. AND AGAIN.

YouTube product marketing manager Kinzie Kramer:

It’s fun for us to make because it’s basically like, ‘What’s the community going to love?' If you’ve been watching YouTube all year and this is your thing and you know the creators and the big songs and videos of the year, it’s fun for you.

It is extremely fun. And you can put all the ads you want at the start of this, because we don’t mind a little capitalism that lets us get to the yummy, yummy content. Diabolically well played, YouTube.

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Image via YouTube

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