Michelle Obama's "Let's Move" Obesity Plan: 5 Key Points

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Michelle Obama officially unveiled her "end childhood obesity" campaign, Let's Move, at a press conference Tuesday. It's an ambitious and costly plan that aims to end the obesity epidemic over the course of our current generation of kids' lifetime.

These 5 points highlight how she thinks we can do it and what it will mean to you and your kids:

1. Better labels at the grocery store. The government will get food manufacturers to include information about ingredients and nutrition on the front of food packages so moms can easily pick out the healthiest foods for their children.

2. Routine Body Mass Index (BMI) checks. During annual check-ups, doctors and nurses will measure BMIs and spend more time counseling parents and kids on healthy eating early on, and even write prescriptions laying outsimple things parents can do to increase healthy eating and active play.


3. Healthier school lunches. Many kids eat half their day's calories at school. So the government, working with public schools and the private sector, will double the number of schools that meet the Healthier US Schools Challenge, an award given to schools that provide exceptionally healthy eating programs. The program will add 1,000 schools per year for two years after that.

In addition, the administration will update the Child Nutrition Act by funding $1 billion per year for the next 10 years to improve the quality of school meals, increase the number of kids participating, and provide resources. An additional one million students will be added to the School Lunch Program, offering reduced- or no-cost lunches to kids of low-income families, over the next five years.

4. Awards for exercising. The President's Physical Fitness Council will double the number of children who earn a “Presidential Active Lifestyle Award” by engaging in regular physical activity, and it will modernize the President’s Physical Fitness Challenge (currently boring gym stuff like sit-ups and push-ups) so it’s not just about how athletic children are but how active they are each day.

5. More grocery stores and farmer's markets. We'll spend $400 million a year to bring grocery stores to poor areas and help places such as convenience stores and bodegas carry healthier food options. Grants will also help bring farmers markets and fresh foods into underserved communities.

Is the First Lady's plan too ambitious or costly? Will it work?


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