Girls Need to Learn They Should Be Valued for More Than Their Lady Parts

Teen girl

Before this latest round of ads, I honestly can’t remember ever seeing a commercial for Summer’s Eve. I’ve glazed over the print ads in magazines and the coupons in the Sunday paper, but an actual campaign? Not so much. Now that I’m paying attention, they’re killing me with this “Hail to the V” series, reducing historic figures to chicks who, let them tell it, merely wielded their womanly muscle. The one below the belt.

“It’s the cradle of life, it’s the center of civilization. Over the ages and throughout the world, men have fought for it, battled for it, even died for it,” says the voiceover. “One might say ... it’s the most powerful thing on Earth.” Then we’re supposed to show it a little love by slathering it down and soaping it up with Summer’s Eve products.

I hate those commercials. 


I appreciate the drama and creativity invested in the advertising. I don’t appreciate the message behind it. Contrary to what Summer’s Eve and some misguided female rappers might be promoting, the power of the vagina isn’t really power at all. If a dude snuffs another guy out — by gun, by slingshot, or by sword-fight — he had a lot more going on than just being sprung over some woman’s love canal. 

Let's not flatter ourselves. That’s the kind of fanciful thinking that gets girls all confused and convinced that what they’ve got going on between their legs is something magical. Sure, it should be treated like it’s special and absolutely it should be protected, even saved until somebody special comes along. But they need to know that The V by itself won't make a guy fall in love. It won’t keep a guy faithful. And it won't make a guy stay if he's ready to move on. Throw it, drop it, back it up ... in that context, The V ain't nothing more than a short-term distraction.

Unless medical circumstances have changed the composition of their bodies, every girl should have two breasts and, a little farther down, a crotch somewhere below. Some have small parts, some have big parts, but the fact of the matter is: all of us womenfolk have them in some form or fashion. So we can’t let our daughters develop their confidence from what they have in their crotches. You and I both know it’s not what makes them special. It’s not what makes them worthy. I mean, if everybody has one, it can’t be part of their uniqueness.

What makes them special and worthy — and us, because let’s not pretend that plenty of grown women aren’t struggling with the idea that they can turn a dude out if they put all those Kegel exercises to good use — are their goals, their accomplishments, their contributions, not what’s tucked in the middle of their thighs.

It irks my nerves when women allow themselves to be reduced to The V — or any other body part, for that matter. And shame on Summer’s Eve for even suggesting that it’s our hottest commodity. Even though, honestly, it’s the only part of the female anatomy it’s literally their business to care about.

There was a time, back in the day, when the power of The V was a woman’s ace up her sleeve, but that’s because it had to be. Before we had a voice, we had our bodies. And sometimes we had to sacrifice them to the cause of keeping our children and our families safe. If they could’ve flexed their moxie in any other sort of way, I’m sure that’s the route they would much rather have taken.

Sometimes it’s exhausting to think about the way we’re compartmentalized as women. I mean, we pick ourselves apart, and if we somehow break the habit of doing it, somebody else will do it for us. After we’ve analyzed Nicki Minaj’s booty and Halle Berry’s breasts and Beyonce’s thighs and Jennifer Hudson’s svelte new hips, we’re a sum of all our parts — including a powdery-fresh private area courtesy of Summer’s Eve.

If The V wields any power at all, it’s because the lady attached to it has a wealth of other qualities, internal ones, that make her beautiful and desirable. That’s the real main attraction. And that’s the lesson that our girls need to learn before somebody else woos them into thinking otherwise.

Are girls relying on their bodies to make themselves stand out from other girls?


Image via geishaboy500/Flickr

Read More >