Ad Showing Breastfeeding Toddler Is Step in the Right Direction (PHOTO)

breastfeedingA Canadian health advocacy agency has taken a crack at normalizing extended breastfeeding with, you guessed it, a picture. The poster, which features a mother nursing her young toddler, along with the caption "Breastfeeding isn't just for newborns," is making its rounds on the Internet, and so far, so good as far as the reaction is concerned.

Unlike, you know, that other famous extended breastfeeding photo.


I personally have no problems whatsoever with moms nursing their children into toddlerhood. But I'm a mother, myself; I nursed my daughter (not into toddlerhood); I work at a parenting website; and, well, boobs just don't freak me out very much. Also, I really don't care that much about what other people do. That said, I can totally understand why people were freaked out by the Time magazine cover. A) It wasn't very realistic, and B) it was so in your face. A good portion of the world needs to be eased into extended breastfeeding. Hell, a good portion of the world needs to be eased into public breastfeeding in general. Although many of us don't have a problem with moms nursing their babies or toddlers, there still are people who do. And when those people are presented with an image as "shocking" as the Time cover, it isn't going to help normalize breastfeeding. In fact, it'll probably just do the opposite and then cause a battle royale on the Internet. People don't like baptism by fire; they prefer to be eased into things. 

That's why this poster is perfect. Not only is it realistic, it's just ... nice. I'm sure there are people out there who will disagree with me, but I personally find it hard to look at this photo and not smile. It's just a mom cradling her baby (who isn't standing on a chair) and feeding him. It's sweet. And it's exactly the kind of photo people freaked out by extended breastfeeding should see.

What do you think of this?


Image via Healthy Canadians/Facebook

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