Dora to Become More Like Barbie
Dora the Explorer grows up.
This makes me a little sad.
My kids and I LOVE Dora the Explorer -- the cute, inquisitive, shorts-wearing, tom boy Dora that plays with monkeys and loves chocolate.
But Mattel and Nickelodeon just announced that Dora is going to grow up and get a makeover in the form of a new interactive toy doll that loves fashion. She's ditched Boots for much hipper tween buds with prettier hair, Dora's Explorer Girls.
In addition to the preschool Dora that spends her carefree days finding mystical locales like Rainbow Mountain, a second older version of Dora will pour all that curiosity into "solving mysteries." I just hope those mysteries will amount to more than trying to find great earrings at the mall.
The idea behind the new Dora doll, which will retail for $60, is that while preschoolers adore her, they drop her like a hot potato as soon as they turn 5. Don't worry, the preschool Dora isn't going anywhere. But the marketers and toy makers have created a second persona that will "grow up with her fans" -- as well as extend a very profitable brand.
Dora the Explorer has been one of the most successful "properties" for nearly a decade, the president of Nickelodeon said in a press release, with an average of 21.1 million viewers, including 6 million preschoolers, tuning into the television show each month.
Tween Dora moves to the big city and attends middle school and has a whole new fashionable look. The doll won't be revealed until sometime this fall -- but you can see from her silhouette above that she has much longer hair, likes skirts and girly shoes.
She can be plugged into the computer, where girls can access an interactive online world, allowing them to customize their doll and watch as she magically transforms right before their eyes. For example, by changing Dora’s hair length, jewelry, and eye color on screen, the Dora doll magically changes as well.
This is the worst I've felt since Thomas the Tank Engine got animated faces and moving mouths. Can't they leave anything to the imagination these days?
- Happy -- I'm glad she's going to grow up with my daughter. 8%
- Sad -- I wish they'd leave her a preschooler forever. 77%
- Indifferent 13%
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