Dora to Become More Like Barbie


Dora the Explorer

Dora the Explorer grows up.

This makes me a little sad.

My kids and I LOVE Dora the Explorer -- the cute, inquisitive, shorts-wearing, tom boy Dora that plays with monkeys and loves chocolate.

But Mattel and Nickelodeon just announced that Dora is going to grow up and get a makeover in the form of a new interactive toy doll that loves fashion. She's ditched Boots for much hipper tween buds with prettier hair, Dora's Explorer Girls.

In addition to the preschool Dora that spends her carefree days finding mystical locales like Rainbow Mountain, a second older version of Dora will pour all that curiosity into "solving mysteries." I just hope those mysteries will amount to more than trying to find great earrings at the mall.

The idea behind the new Dora doll, which will retail for $60, is that while preschoolers adore her, they drop her like a hot potato as soon as they turn 5. Don't worry, the preschool Dora isn't going anywhere. But the marketers and toy makers have created a second persona that will "grow up with her fans" -- as well as extend a very profitable brand.

Dora the Explorer has been one of the most successful "properties" for nearly a decade, the president of Nickelodeon said in a press release, with an average of 21.1 million viewers, including 6 million preschoolers, tuning into the television show each month.

Tween Dora moves to the big city and attends middle school and has a whole new fashionable look. The doll won't be revealed until sometime this fall -- but you can see from her silhouette above that she has much longer hair, likes skirts and girly shoes.

She can be plugged into the computer, where girls can access an interactive online world, allowing them to  customize their doll and watch as she magically transforms right before their eyes. For example, by changing Dora’s hair length, jewelry, and eye color on screen, the Dora doll magically changes as well.

This is the worst I've felt since Thomas the Tank Engine got animated faces and moving mouths. Can't they leave anything to the imagination these days?


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auror... aurorabunny

This is completely lame.  My 2 year old loves Dora....I honestly don't know that many 8 and 9 year olds who are still watching Dora the Explorer, which is the age range they're trying to market this doll to.  In the spirit of optimism maybe her make-over includes not being full of lead and other deadly chemicals?  Nah...

mscam... mscamp0235

I hope this backfires on them if it aint broke dont fix it.

alinz... alinzasmommy

this is supid- we don't need another trashy doll. dora is fine as is. what else are they gonna take from preschoolers??? they are so innocent- they don't need to see dora in a damn mini skirt. 

Faye-... Faye-Tula

Why is it ALWAYS fashion??? Can't little girls be interested in more than clothes and pretend housekeeping?

Lumin... LuminousMom

I think its OK to make an older DORA, but I hope they dont "hookify" her and make her look like a BRATZ doll. gag.

Histo... HistoryMamaX3

The old Dora isn't going away- They are just extending her consumer gap! I'm rather excited- my daughter is just at the age where she is transitioning away from Dora and into Barbie- if they do it right... this might be a better alternative!

luvmy... luvmybabies1412

 dora was MADE FOR PRESCHOOLERS. older children have other "icons" to look to. she was created to help teach -not inspire a love for material things and hip fashions. the entire concept is ridiculous.if they plan on making her anything similar to a bratz doll my daughter will no longer be watching the show. diego will have to suffice.

Charm... CharmaineL

I LOVE Dora and am pretty excited, esp for the interactive feature.

Calyp... CalypsoSpell

Well they lost my business.

volsm... volsmomma22

this makes me ill i was just thinking today about the role models out there for girls these days. Dora could stay a pre-schooler and have newer outfits skirts with a respectable and appropriate legnth, cute shes the works we all know even pre-school girls want to dress up and be "girly". Her fan base would change as new kids grew into and out of her. and that we be ok because all things change. Pre-Schoolers deserve their time and their special things, and todays girls need role models showing off their smart minds and not their short skirts. Whats next is Caillou going to grow up and get a job at the office hoping to pull in an adult audiance.(i think that would literally make me sick as my son loves Caillou)

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