4-Year-Old With Down Syndrome Stars in Most Charming Christmas Ad (VIDEO)

Inspiring 7

Seb WhiteFor the most part, the flurry of Christmas displays and advertisements that have seemed to pop up especially early this year have left me frantic and frustrated that people are trying to rush the season. But one advertisement I saw recently is so special, I'd welcome it at any time of the year.

It's done by British department store Marks & Spencer, and it's bright and catchy, and does a pretty good job of trying to get us in the spirit, however premature it may be. But the best part of the ad is something you just might miss if you blink -- Seb White, a 4-year-old with Down Syndrome.

The commercial is especially fantastic because Seb is just one of the gang in it; his Down Syndrome isn't highlighted or otherwise noted, just as things would be in an ideal society. Check it out:

According to The Sun, Seb first started working with the department store after his mother posted a picture of him on the store's Facebook page, saying he'd make a great model. Seeing how handsome he was and all of the positive feedback from other Facebook users, they offered him a job posing for their Christmas catalog. Then he did such a good job there that they offered him a role in the commercial -- the first ever in the U.K. in which a child with Down Syndrome has been featured, according to This is Bath

Steve Sharp, executive director of marketing for Marks & Spencer, told the site:

Our initial involvement with Seb was due to the overwhelming response to Caroline’s post on our Facebook page. However, he won his place in our TV ad thanks to the natural charm and magical personality he showed on set at our magazine shoot. All the kids had great fun filming the ad and Seb really was one of the gang – which is exactly how it should be.

Exactly. We've seen a couple of other coups in this area, like earlier this year when Valentina Guerrero, a 10-month-old with Down Syndrome, was chosen for the cover of a U.S. catalogue for Spanish swimwear designer Dolores Cortes. Still, movies, TV, and advertisements featuring those with disabilities -- both mental and physical -- are still too few and far between. But it feels like we're making some progress -- as overdue as it may be -- and this is another good step in the right direction.

Do you love this commercial?


Image via YouTube


toddler health, toddler development


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banan... banana-bear

Yeah he's cute, but when you write this whole spiel about how "special" it is for him to be in a commercial, you make a spectacle of him. Yes, he has Downs. So what? I don't love this commercial *more* just because there is a boy with Downs in it. That just seems silly to me. I hope he can live a life free from gawkers just because of a certain aspect of himself. He's more than his diagnosis.

rayeo... rayeofmoonlight

I find it ironic that you wrote "his down syndrome isn't highlighted or otherwise noted" in an article all about how this kid happens to have Down Syndrome.

britm... britmichele

I would hardly say he "stars" in this add. That said, he's a cute kid. Its nice that my son, who has downs, will know that there's nothing he can't do and see proof of that every where

Sonja Holzman

Why do people feel the need to "hate" on bloggers?  I am not one, but this was simply someone sharing an ad that she thought was cool, and her point was that there is a boy with Down Syndrome in it, so OF COURSE she is going to be highlighting it!!  The point is that the AD doesn't highlight it.  Geez, people.  Didn't you ever learn that "If you don't have anything nice to say, don't say anything at all"?  

nonmember avatar Tina

Hes adoreable and absolutely deserves to be anything he dreams.. Best wishes to him! Now what bothers me about this post.. Is that shes saying the Christmas season and spirit is premature and being rushed!! What!! Christmas is the most wonderful time of the year, haven't u heard?! Bring on all the Xmas ads, lights, tv shows, deco, and Santa Clauses! We love Christmas and we are beginning the celebration early this year because we want to prolong it!! And his syndrome was not highlited or noted.. Untill this post was blogged.. They probably did that on purpose to show that we are all the same. So u pointing it out voids their effort..

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