Victoria's Secret's New Teen Lingerie Is Something All Moms Should Be Happy About

Mom Moment 104

My nine-year-old tween daughter recently declared that she had nothing to wear. Since I’m usually behind in the laundry department, I figured she might be right. Upon inspection of her closet, however, I found several outfits hanging up, washed and ready to be worn.

“They’re Gymboree,” she told me with the same disgusted, I’m-too-old-for-that tone she might have used if I handed her a Dora coloring book to occupy herself. So Gymboree is apparently out, and Justice in is. It’s not going to be long before she’s going to be shopping for more grown-up undergarments either -- and into the debate about Victoria’s Secret for tweens we go.

Victoria’s Secret’s Pink line markets itself to the collegiate market, but seems to be joining a growing group of other chains in marketing to younger and younger girls -- even middle schoolers. Hot Topic is testing a lingerie line called Blackheart, Urban Outfitters claims that “intimates could eventually make up 10 percent of sales,” and Justice, the store marketed specifically to the 7 to 12 set, is selling tie-dye bras and flowered panties.

All of a sudden, I understand who fits into those XS bikini briefs that taunt me from the table at Victoria’s Secret. I knew no one past puberty could fit into those! Anyway, as the mom of a girl that is soon going to decide she doesn’t want cartoon characters on her underwear, and will be wearing a bra sooner rather than later, I’m going to have to figure out where we’re going to purchase them.

It’ll probably be Victoria’s Secret -- and I have no problem with that. I even like that fact that they are marketing toward a younger audience. What’s wrong with having fun, bright-colored underwear? Girls change all the time in front of each other -- for sports or recreational activities that require it, at slumber parties or camp, for the school play … no one wants to be the girl with the ugly underwear.

Besides, they offer a high-quality product, knowledgeable salespeople, and cushy changing rooms with lighting that won’t make my girl even more freaked out about her changing body. And there’s something grown-up and special about shopping where the Big Girls shop, almost like being inducted into the Sisterhood, as cheesy as it sounds.

That being said, if I ever see a lacy red bra or g-string marketed for my kid, you can bet I’ll have something to say about it -- and it won’t be pretty.

Do you think it’s appropriate for teens and tweens to shop at Victoria’s Secret?

body image, clothes, issues, news, puberty, girls, in the news, middle school, teens, tweens