Okay, can somebody please explain to me WHY we keep trying to convince girls that they are, in fact, made of sugar and spice and everything nice? And ... PINK? Apparently, even boring old masculine blue/black pens aren't enough to entice our girls to actually write informational/educational things down ... or so BIC would have us believe.
Mmm-hmm. Perhaps you've heard about the "BIC for Her" line of pens that's offending literate gals all over the place? Well, just in case you missed the point -- the drowning-you-in-glitter-and-sunshine point -- now there's a commercial to further smother you in sparkles and rainbows. Or, more specifically, your daughter.
I happen to have a daughter. A genuine, bonafide tween daughter. The very type of daughter who's supposed to like these pinky doo-dah pens. So, I showed her this commercial.
This is what she said:
"Is this for real?!"
Yes, yes it is, I assured her. So tell me, do you feel like you relate to this girl in the commercial? Do you feel like she represents you -- or any of your friends?
"MOM. Seriously? Why are you even asking me about this?"
Because, it's a real thing, I told her. Big companies that sell stuff to lots and lots of people think that girls your age need stuff to be pink and frilly and vapid to want to buy it.
"Um, that's really stupid ... so I'm gonna go do my homework now, okay?"
Of course, my daughter is just one tween girl. Not all tween girls. Just one tween girl. So, you know, you should watch this commercial for yourself and decide:
Yeah. So, like I said, WHY do we keep trying to convince our girls that they're made of sugar and spice and everything nice? Because ... it will make them want to buy pink crap? That's the only answer that makes any sense. This has to be a conspiracy rooted in capitalism and consumer clichés. Because if it's not?
I don't know. Shimmery ponies and lollipops, lalala!
What do you think about the "BIC for Her" line of pens?
Image via BICUSAWriting/YouTube
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Comments 21
I buy pink pens...
It is a pen. Please don't take it so seriously. The "BIC for her" tagline is worthy of an eyeroll, for sure though.
I am just so sick and tired of the notion that girls aren't allowed to like girly things. It's maddening. My daughter is just all girl. She loves all things pink, purple, fairy, and ballerina. It's just who she is. I didn't push it on her. The fact that she loves the color pink and loves to wear dresses has no bearing on her intelligence or future success.
Had you considered that some girls actually like pretty things? Look at the boring pens that were offered to her! Even if the pink pen were green or blue, I'd have chosen that one and I'm a grown woman! Lighten up! Sheesh, we are the ones who actually bring beauty so we are attracted to beautiful things no matter how minute. Personally, I think there is a real disconnect with a girl or woman who doesn't embrace their femininity. It's like we have been conditioned to think that it's for the bubble-heads or for those who are artificial.
I hate pink. Most girls love it. It's a pen.
One of my (now grown) daughters loves pens, of all things. Blue, black, pink, purple, glittery or plain would all be minor compared to "IT'S A PEN!!!! SQUEEEE!!!!!!!" Made getting stocking stuffers for her really easy. :)
If that gets them doing their homework!!!!!
I also like hardcore metal, craft beer and collage sports. Oh, snap.