Apparently Your Tween Girl Has Fluff for Brains & Only Likes Pretty Pink Pens (VIDEO)

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bic pens for tweensOkay, can somebody please explain to me WHY we keep trying to convince girls that they are, in fact, made of sugar and spice and everything nice? And ... PINK? Apparently, even boring old masculine blue/black pens aren't enough to entice our girls to actually write informational/educational things down ... or so BIC would have us believe.

Mmm-hmm. Perhaps you've heard about the "BIC for Her" line of pens that's offending literate gals all over the place? Well, just in case you missed the point -- the drowning-you-in-glitter-and-sunshine point -- now there's a commercial to further smother you in sparkles and rainbows. Or, more specifically, your daughter.

I happen to have a daughter. A genuine, bonafide tween daughter. The very type of daughter who's supposed to like these pinky doo-dah pens. So, I showed her this commercial.

This is what she said:

"Is this for real?!"

Yes, yes it is, I assured her. So tell me, do you feel like you relate to this girl in the commercial? Do you feel like she represents you -- or any of your friends?

"MOM. Seriously? Why are you even asking me about this?"

Because, it's a real thing, I told her. Big companies that sell stuff to lots and lots of people think that girls your age need stuff to be pink and frilly and vapid to want to buy it.

"Um, that's really stupid ... so I'm gonna go do my homework now, okay?"

Of course, my daughter is just one tween girl. Not all tween girls. Just one tween girl. So, you know, you should watch this commercial for yourself and decide:

Yeah. So, like I said, WHY do we keep trying to convince our girls that they're made of sugar and spice and everything nice? Because ... it will make them want to buy pink crap? That's the only answer that makes any sense. This has to be a conspiracy rooted in capitalism and consumer clichés. Because if it's not?

I don't know. Shimmery ponies and lollipops, lalala!

What do you think about the "BIC for Her" line of pens?


Image via BICUSAWriting/YouTube

issues, news, puberty


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fleur... fleurdelys3110

The reviews on Amazon for these pens are HYSTERICAL! If you ever need a good laugh, check them out.

nonmember avatar ziltch

I wasn't aware that a pen made you brainless. It's just a pen with an annoying commercial. The pens aren't new, I've been using them for about a year now. What's really superficial is this article.

onefo... onefootcutiepie

Um. Some girls like cutesy pink things. Who cares?

Rebec... Rebecca7708

Okay, the commercial is pretty stupid but, I actually have these pens, and I love them. They really do write very well, and my husband doesn't steal them because they are pink and purple.

Rebec... Rebecca7708

I had to go read the amazon comments. They really are hysterical!

banan... banana-bear

I think you are being too hyper-sensitive about this. They sell pink, girly, frilly crap because IT SELLS. I think more girls like pink compared to those who hate it.

femal... femaleMIKE

The title of this article cracked me up.  


curio... curious1145

Okay, I do admit this "Bic for Her" theme is kind of ridiculous. However,I had seen them before,and coincidentally, I was just looking at them last night when I was deciding what pens to buy for myself. I actually almost bought them because I love purple and like to use purple-ink pens when I can just as a little fun thing. I didn't buy them though because they were too expensive. I know we're trying to get away from stereotyping, and the commercial was really dopey. When the girl said,"thanks," it even reminded me of the overly sugaryness (word?) of Marcia Brady. However,this pen line is just something fun and probably enticing for many,therefore increasing sales for Bic. Really no big deal. Lighten up.

Amber... Amberleigh81

The reason why these commercials are made is because men are in advertising and they assume this is what young girls dream of... I used to work in marketing and would get so annoyed by what people came up with as "what _____ would like"... they had NO IDEA!

fave82 fave82

Um, i think id go out on a limb and say that most girls (majority even?) like pink. It may be a stupid commercial but you also have to take into consideration that these people are selling pens.. I mean to say, how many ways are there to sell pens??? How can we make pens look cool and exciting and stand out from all the other pens??? Lol its just trying to do something different, even if its a fail..

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