Brian Singer is on a mission to make our roads safer. The San Francisco graphic designer who started the website TWIT Spotting (Texting While in Traffic) to post pictures of people texting while driving has taken it to the next level.
Singer has purchased 11 billboards around the City by the Bay that are just blown up images of the photos he's posted to his site. So you might want to put those cellphones down if you're driving in the San Francisco area, lest you become the subject of public ridicule by having your bad texting behavior documented on a giant billboard for all to see.
Singer, who insists that he only takes the pictures when he's a passenger, hopes that his campaign will get people to finally knock it off with the TWIT'ing. Texting while driving in California has been illegal for years, but that doesn't seem to be stopping people from doing it. He said:
My hope is that it will freak some people out and make them think twice before picking up the phone while driving. My greater hope is that it inspires others to start taking photos, too. If enough people started doing this, it could have a dramatic effect on people’s behavior.
This is kind of a genius idea, as much as I would hate to be one of the ones captured on camera. It's one thing to get caught by a cop and issued a $160 ticket. That might hurt your wallet a little bit, but there's nothing like the sting of public shame to bring out people's best behavior.
Do you think this will get people to think twice about texting while driving?
Image via Jason Weaver/Flickr