You know how sometimes you go on Facebook, and there will be these giant ads right on your homepage, and it will say that one of your friends “likes” that company, and you’re all, “Thanks for letting me know, Facebook,” as you roll your eyes and scroll past it to something you actually maybe want to see?
Those are called sponsored stories ads, and they’ve been controversial since their 2011 launch, but don’t worry -- they’re finally going away. As of April 9, 2014, Facebook will be shutting down the feature.
The social networking site was hit with a class action lawsuit in 2011, which claimed “the ads violated users rights by publicizing their ‘likes’ and online behavior without any opportunity to opt-out of for compensation.” Facebook has made bank on this, by the way, to the tune of $230 million between January 2011 and August 2012 alone.
So what does this mean for us users? Hopefully a much cleaner stream in our newsfeeds. Because seriously -- I don’t need to know which brand of cleaning supplies each of friends prefers.
Good job, Facebook, for knocking off at least annoying feature. Now if we could just get you to make the “dislike” button a reality, we’d be set.
Are you annoyed by the sponsored stories posts?
Image via Sean MacEntee/Flickr