Hey, remember Draw Something? The Pictionary-like game for iPhone and Android that everyone was totally addicted to for a few months before Zynga paid OMGPOP $180 million to buy the game and seemingly overnight it lost like 4 million active users and everyone else decided they were sick of the same recycled words, rampant cheating (writing LADY GAGA next to your poorly-rendered meat dress doesn't count, people!), and the overall time suck factor?
Well, get ready to see a whole new version of Draw Something -- not on your phone, but on the screen in your living room. Believe it or not, Draw Something is being turned into a television game show.
CBS was the victor in a bidding war to create a game show pilot based on the drawing app, Variety is saying. If there's any question about how seriously they're taking this venture, check out the big swinging entertainment industry dicks they've got on board to produce the show: Sony Pictures Television, Ryan Seacrest Productions, and Embassy Row.
I have to say, when I first heard about this, I eye-rolled so hard I gave myself a socket sprain. I mean, I instantly thought of "Sh*t My Dad Says," and how CBS took a perfectly awesome Twitter feed and turned it into a crappy show that was canceled after one season.
However, having read a bit more about the concept, I'm coming around to the idea of a Draw Something show. The general ideas is that teams of celebrities and everyday users will compete in front of a studio audience to earn money, and -- here's the kicker -- viewers can also play along at home for a chance to win prizes and compete with the celebrities.
Okay, that just might be the genius twist that changes the TV model in a big way. Here's where the lines of entertainment blur and we change from becoming passive viewers to engaged participants. If this is done right, it could be HUGE for CBS. And for Zynga too, obviously.
It's fascinating to think about how the social aspect of tech can be combined with entertainment to create an entirely new medium, one that's potentially more engrossing than ever. I'm not sure if I'd personally want to tune into a 2012 version of Win, Lose, or Draw or not, but if Draw Something is a success (or even if it isn't) I'm sure it's just the beginning of networks combining the play-at-home element with the small screen.
The downside I see is that this kind of gameplay may take away the REAL social interactions of sitting on a couch with someone and commenting on a show. But that seems to be the way the world is shifting, don't you think?
What do you think of a Draw Something TV show? Do you like the idea of playing along with a game show from home, using your own device?
Image via OMGPOP