I've got good news and I've got bad news for all you Pinterest fans out there. The good news is that the social site could play a role in turning the economy around; the bad news is it comes at the expense of your bank account. A new study discovered that people who were directed to an online e-commerce site from Pinterest were 10 percent more likely to make a purchase than those visitors coming from Facebook or Twitter. And once they got to that site, they averaged a purchase of $80 -- double what those measly Facebookers spent.
Point is, Pinterest has the power to make you purchase. You might think you're innocently perusing some cute decorating ideas for your apartment, but really, you're just shop, shop, shopping away.
Not that there's anything wrong with that.
Pinterest quickly became a shopping tool for me once I got into it. Pinning quickly became shopping, which became packages outside my door and new lamps inside my house. And it sounds like I'm not alone. Pins with prices get 36 percent more clicks than those without, proving, to me, that people want to know how much it costs so they can decided if it's affordable to buy. Because, as we're now discovering, it's all about obtaining the item, not just looking at it and thinking, Oh, ain't that perty.
Social media driven sales are ever increasing, but I'm going to put my money on Pinterest to win the whole game. It's such an easy site to get sucked into -- the layout is clear, it's easy to understand, and by god does it make you want to whip out that credit card and purchase a rustic coffee table or two.
Great. Now I've gotta hankering for some distressed picture frames. To Pinterest!
Do you shop while on Pinterest?
Photo via ohmeaghan/Flickr