Bra That Holds Your Cell Phone Is Every Woman's Dream

joeybra cell phone holding braOK, so I have an addiction. The good news: It's not anything, you know, really really bad for me. And well, you're probably a little addicted to the same thing, too. My cell phone. My iPhone, to be more specific. You know what makes me super sad? When I want to bring it somewhere with me, but DON'T want to bring a bag. A nightmare, I know.

Men, they have pockets. Let me rephrase that: They have pockets that you won't notice a wallet or a phone tucked into. But us? Usually we have tighter pockets. We have pockets that don't necessarily fit a phone (insert flip-phone nostalgia ... NOW).

But my fellow addicts, REJOICE! I have good news! A few smartypants college students have come up with the JoeyBra, a bra complete with a side pocket to store your cell and going out necessities.

Seriously, it sounds simple enough. WHY did this take so long?


I admit, back in my college days, there was a time or ten that I tucked my lesser techy mobile device into my cleavage. I promise, it wasn't weird. Heck, you wouldn't have even noticed it was there. But with my bigger and notably more expensive iPhone, I would never dream of it.

That's exactly why in my eyes -- the JoeyBra is a win-win. A. It's a normal bra so the girls, they're super supported. B. It holds my partner in crime securely so I'm not worried. With a good cell phone case and this bra, I'll be able to go out for a fun night with friends without a worry in the world. Of course if I need anything from that side pocket, I'll make sure to excuse myself to the ladies' room to get it out.

The JoeyBra will be on sale at the University of Washington's book store this summer.

Would you wear the JoeyBra?


Image via lovelace/Flickr

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