As if it weren't enough that Facebook is going public, Mark Zuckerberg apparently feels he has to buy up all the best apps out there, so competitors Google and Twitter don't scoop them up first. Really, for what other reason would Facebook decide to buy Instagram, the snazzy, hipster-y photo-sharing app that lets you take pics of your kids that look like they came straight out of the late '70s?
That's right. Zuck has paid $1 billion to own the little app that could. I swear, I thought it was just for Brooklyn dwellers who wear black-rimmed specs, but in the past few months, it has caught on in a big way. But fans of the app might find they're seriously disappointed with the direction Instagram takes now that it's in Facebook's hands.
Zuck announced the mega-purchase on his Timeline yesterday, explaining:
For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
Uh oh ... "Based on your interests" sounds like Facebook code for invasive advertising. He claims they won't be necessarily making their acquisition all about Facebook integration ... In other words, you'll still be able to use Instagram and upload to other social networks, like Twitter and share with people who aren't necessarily on Facebook or friends with you on Facebook. But that might be even worse news for Instagram fans!
Because it'll mean, then, that Facebook's focus might be on changing the way Instagram works. Maybe it'll start suggesting where you take photos, how you take photos, with whom or how you share those photos ("Would you like to post this snap of your new sneakers to the Nike Timeline?") ... Who the heck knows! At this point, I wouldn't put any privacy-squashing monetizing strategy past 'em. But one thing's for sure: Instagram will never be the same.
Do you use Instagram? Do you think it'll be better or worse now that Facebook owns it?
Image via instagr.am