Sephora's Tech-Savvy Makeover Is Great News for Beauty Geeks (VIDEO)

Style Savvy 3

makeup shelf at sephoraFor any woman who has ever felt like a swipe of lipstick instantly brightens up her day or the perfect mascara makes her not only look but feel more awake, Sephora is the mothership of all beauty stores. It may sound silly, but whenever I go into that store or surf over to their website, I get the same butterflies a little kid might when entering Dylan's Candy Bar or a tech geek might upon arriving at Best Buy or the Apple Store. And now ... the shopping experience just got even more exciting. (I know, as if that were possible!)

The company, in an attempt to do a "social and mobile makeover" on itself, debuted a new website today that integrates Instagram and Pinterest. They also released a brand new and improved iOS app, and they'll be bringing iPads and iPod touch point-of-sale devices into at least 100 stores this year. Well, it's about time!

Sephora has always been on the cutting-edge of the latest beauty products, so it makes perfect sense that the company would be one of the first to incorporate all of these social media and gadget goodies into their shopping experience. Their products really do lend themselves to sites like Pinterest and Instagram. When I find a beauty product I adore, I definitely want to share the tip with my friends, imploring them to check it out. Hence why Sephora slapping the "Pin It" button on all of their products website-wide is brilliant. It's a win for Pinterest users and for Sephora!

As for the iPads and iPods in the store? Big boon for them and for us the consumers, as well. I can't tell you how many times I've been in that store and groaned that I'm waiting in a loooong line to buy one or two tiny things (a refill eye shadow or roll-on perfume, say). But adding Apple check-outs to the mix should speed up the process for customers looking to get in, grab their beauty fix, and get out.

Love it! Other companies should definitely take note, because with these changes, Sephora sure is looking prettier and smarter than ever.

Here's the senior VP of Sephora's digital operations talking to TechCrunch about all of their new efforts, how they're learning from customers via Facebook, and even encouraging us to "comparison shop" using technology in the store ...

 

Will you be taking advantage of Sephora's tech-savvy changes online or in stores?

 

Image via jackiembarr/Flickr

web, pinterest, ipad, ipod, makeup, beauty, shopping

3 Comments

To add a comment, please log in with

Use Your CafeMom Profile

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Comment As a Guest

Guest comments are moderated and will not appear immediately.

nonmember avatar Anya

Wow! At last I got a blog from where I be capable of really obtain
helpful facts concerning my study and knowledge.

nonmember avatar Clark

I've been surfing online more than 2 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the web will be much more useful than ever before.

nonmember avatar Boyd

Thanks for revealing your ideas on this blog. Furthermore, a misconception regarding the financial institutions
intentions if talking about home foreclosure is that
the traditional bank will not getreceive my installments.

There is a degree of time in which the bank will take payments from time to time.
If you are way too deep inside the hole, they may commonly demand that you pay that payment entirely.

However, that doesn't mean that they will have any sort of installments at all. In case you and the traditional bank can be capable to work anything out, your foreclosure method may cease. However, in the event you continue to pass up payments underneath the new plan, the foreclosures process can just pick up where it was left off.

1-3 of 3 comments
F