Samsung Won't Woo iPhone Lovers by Mocking Them (VIDEO)

on November 23, 2011 at 3:02 PM

Samsung
Samsung mocks Apple customersAs Black Friday quickly approaches, all the big tech companies are making their pleas for us to get our grubby hands on the gadgets they're hyping this year. But instead of try to actually woo potential customers with good old-fashioned flattery ("You're so cool, you deserve to own this!"), emotional appeal ("This will fill your life with LOVE!"), or aspirational value ("Keep up with the Joneses by buying this!"), Samsung is trying to win the smartphone war with mockery.

They just came out with an ad -- set to premiere on Facebook yesterday and hit TV tomorrow on Thanksgiving -- for their Galaxy S II Android phone that lampoons Apple/iPhone culture, basically making Apple fanboys and fangirls out to be ridiculous lemmings who are so enamored by fancy packaging and slick marketing that we won't even give another product a chance. Yeah, okay, I admit, it's pretty funny.

Here's the clip.

I did crack up watching it, because yes, there are extremist Apple fans who act like this. They're lined up for days (when they could have just as easily pre-ordered the "next big thing" through an app on their current "big thing" and had it delivered to their home), they jump on every single Apple product that comes out (even if they know they're being played), and they roll their eyes at anything that doesn't have the "nifty" Apple logo on it.

I definitely don't fall into that camp, but like the Apple customers in the commercial, I have ZERO interest in a Samsung Galaxy phone. I simply don't care that my iPhone 4S works on 3G and has a smaller screen. It serves my needs well, and I'm a fan of what it has to offer, such as Siri, iCloud, iOS, iTunes, its seamless connectivity to my other Apple gadgets, etc.

Furthermore, this jealousy-driven spot doesn't make me want a Samsung or even entice me to blink twice at one. Maybe I just personally don't respond well to being mocked by marketing ... but I can't imagine any other iPhone users would react much differently. I think I can venture to safely say 99 percent of us are perfectly happy being the Steve Jobs Faithful. In the end, all this condescending ad will manage to wrangle out of us are a couple of self-deprecating chuckles.

Are you Team iPhone or Team Android? What do you think about this ad?

Image via YouTube

About the author Maressa Brown

has enjoyed reporting and writing for a variety of entertainment and women's magazines and websites. More often than not, you'll find her blogging, reading, researching something on her iPhone, laughing, chatting at an above-"normal" volume, or getting her caffeine fix.

Filed Under: apple, video, cell phone, electronics, news

Comments (12)

Facebook comment from Argentina Iraheta

on Nov 23, 2011 at 3:12 PM

I wasn't even big on Apple until I got my first iPhone (3gs). I had an iPod classic and never figured I needed anything more (I originally had a Sansa mp3 player, but the iPod had the memory I needed so I switched). I laugh when people make fun of Apple "Fanboys(girls)", but that doesn't make me like any Apple product less. My sister's soon-to-be ex-husband had the original Droid by Motorola and would never shut up about how it was better than my 3gs. Truth be told, there isn't much of a difference with all of the new top-of-the-line smart touch phones out there. Pick the OS you like best, and go from there. Apple is better organized for my taste, but others prefer Android. It's just amusing that all the phone companies gang up on Apple because they want a bigger cut of the profit.

Report this comment

brandspanknnew

on Nov 23, 2011 at 3:29 PM

From my experience being the techy geek that I am, I've always been a fan of Apple, but I will never get an iPhone. Apple has a very secure OS that it runs on but other than that, the phone itself has been run into a corner. It all started with the original iPhone, which was followed very shortly by the first Droid. It did not have it's own modem, and it tended to crash a lot depending on the media files you were trying to use and their size. Android phones tend to have a higher capacity of running faster, longer, and having a larger user interface, which is what consumers want. Also, when they first were released, they had their own built in modem.

Nonmember comment from KMac

on Nov 23, 2011 at 3:50 PM

Ha! That's pretty funny. I love my iPhone, but I'm not a diehard Apple person, so... I don't know, I found that pretty amusing :)

Kritika

on Nov 23, 2011 at 4:36 PM

Audi has been picking on Mercedes for a while now and no one has said anything.

Flake987

on Nov 23, 2011 at 4:38 PM

Never liked iPhone, can't stand iTunes and not a big fan of iPod...

Procrastamom

on Nov 23, 2011 at 4:41 PM

Team Android. And the commercial is cute.

tayanna2

on Nov 23, 2011 at 5:41 PM

I have an iPhone4 and my husband has a Droid X. The ONLY reason he keeps his droid is because it will play flash. My iPhone has a longer battery life, plays streaming video better, and just runs better. If the Apple/Adobe feud ever ends, he will definitely switch.

RhondaVeggie

on Nov 23, 2011 at 8:15 PM

I buy apple products because they're better. It's not some crazy devotee thing, I just want the best product for my needs and that has consistently been apple. I just got my first iPhone recently and it's not so bad for a cell phone.

Laneydo

on Nov 24, 2011 at 7:12 AM

I think the commercial is aimed at people who either do not yet own a smart phone, or who have an older one and would like to upgrade but are on the fence. My husband went from the iPhone 3gs to an Android, so it can be done.

081109

on Nov 24, 2011 at 7:31 PM

I have the first samsung galaxy phone and have been team android since my first smart phone buying choice. I absolutely love my samsung and the only upgrade I am considering is to the galaxy II.