New Apps Save You From Boozing Your Way Into Bigger Pants

Maressa Brown
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woman drinking wineSometimes there's nothing more attractive after a long, grueling work day (especially a Monday!) than a bottle of wine to share with your sweetie over dinner. Because, come on! You've been on your best behavior counting calories ALL DAMN DAY -- don't you deserve a couple small sips (okay, a glass -- maybe two) of Shiraz? Well, that all depends on how committed you are to your health, says a British alcohol awareness charity, Drinkaware.

They surveyed 2,000 adults in the U.K. and found one in three intends to monitor their calorie intake over the next month ... but only one in ten is considering tracking the alcohol they drink. That can be a HUGE mistake, given that sharing a bottle of wine exceeds the daily unit guidelines for alcohol and, what's more, is the equivalent of eating a slice of cheesecake! Gah! Thankfully, there are more and more smartphone apps that can intervene.

For instance, Drinkaware is launching an online drink diary/smartphone app called MyDrinkaware, which sounds like it could give you a much-needed wake-up call about that daily dose of Pinot. The technology converts your alcohol consumption into units, calories, and cost. It also tells you how many burgers you could have eaten for the same number of calories. That alone would make me want to lay off the liquor. Terrifying!

This is a pretty brilliant idea, if only because it can help us gain perspective on just how much alcohol we're really consuming and the effect it may be having on our weight-loss efforts. Plus, just because it's online, I'm sure people will have a field day playing around with it. "Hey mate, that margarita's gonna cost ya 50 burgers!"

For the time being, it seems like MyDrinkaware is geared to U.K. users, but for U.S. lushes, there are similar apps, like iDrinkulator and Why the Hangover?, which helps you at least understand why you feel like you should be hangin' with Zach Galifianakis and Bradley Cooper (le sigh) the next day. Like the MyDrinkaware app, the iDrinkulator and "Hangover?" let you track your alcohol units and calories of said alcohol units whilst drinking.

It's a smart concept, and I'm sure anyone who isn't stone cold sober 24/7/365 could benefit from these apps. But will they be more of a novelty? Well, that remains to be seen. It's probably best to track everything you're eating and drinking all day long -- not just your booze. Nonetheless, any kind of calorie-tracking app will help many a woman point and click her way out of weight-loss limbo. And for that reason alone, it's a winning idea.

Would you use an online diary or app to track your alcohol intake?


Image via Leonid Mamchenkov/Flickr

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