Sony 'Welcome Back Package' Is a Cheap Apology

Linda Sharps

Now that the PlayStation Network is back, Sony has a new challenge to face: mending fences with disgruntled customers.

After all, PSN subscribers were locked out of their games and movies for over three weeks, not to mention the hassle of worrying about their private data being stolen.

In an effort to make amends, Sony has created a 'Welcome Back Package' for returning PSN users, including two free games and a host of other online services. On the one hand, it seems like a generous package, since Sony certainly didn't have to give anything away.

On the other, how much is customer loyalty worth to Sony? About $100.

The two free games available for PlayStation 3 and PlayStation Portable owners come from a selection of titles that are part of the company’s “greatest hits” series. Those games retailed for around $60 when they were first released, but have since had significant price drops. The company is also offering a free month’s access to its premium services like PlayStation Plus ($6) and Music Unlimited ($9.99).

This package isn't exactly a huge cost to Sony, is all I'm saying.

The games for the console are: Dead Nation, inFAMOUS, LittleBigPlanet, Super Stardust HD, and Wipeout HD + Fury. PSP owners get to pick from: LittleBigPlanet, ModNation Racers, Pursuit Force, and Killzone Liberation.

The thing is, a lot of PS3 gamers already own those Triple-A titles. Oh, and the biggest titles—LittleBigPlanet and inFamous—either have a sequel or have one on the way. Is this really a freebie, or just a marketing ploy?

It probably doesn't matter much one way or the other what goodies they offer right now, since the most important thing Sony can do for their customers is focus on providing a secure and reliable network.

Still, I can't help thinking that for a company that makes about $500 million in annual revenue from PSN sales, $100 feels like a mighty cheap apology to me.

How do you feel about the 'Welcome Back Package'?

Image via Flickr/DeclanTM

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