Here's an interesting way to get a conversation started about your upcoming product launch: instead of a carefully vetted press announcement, release the information via SEC filing. And by "information" I mean "the bare minimum of text required to comply with disclosure rules," which is exactly what Barnes & Noble has done.
Barnes & Noble's filing with the Securities and Exchange Commission this week contains one intriguing sentence: that the company "expects to make an announcement on May 24, 2011, regarding the launch of a new eReader device."
So! We know they're announcing something new … and it's an e-reader … and, well, that's all we know. Naturally, that hasn't stopped the rumor mill from coming up with some guesses.
The top three contenders for what we'll hear from Barnes & Noble later this month—*drumroll*—
It's a tablet running Honeycomb! They're totally coming out with a combo tablet/e-reader that runs on Google's Android 3.0 Honeycomb operating system, and it's gonna ROCK.
No, it's just a Nook upgrade! Nah, they'll just move to the Android 2.3 Gingerbread OS and upgrade the hardware, so it's lighter and thinner like the Kindle. Still, it's totally gonna ROCK.
Dude, it's something new altogether. This is going to be a game changer for the Nook! It'll have a touch screen using E-Ink's Pearl display technology, more like Sony's Reader Pocket Edition! It'll be even more awesome than the iPad! It'll be cheaper! Also, it will smell of vanilla! OMFG THIS THING WILL ROCK SO HARD WHATEVER IT IS.
Whatever Barnes & Noble actually ends up announcing, it'll likely face some new competition, considering the ongoing Amazon tablet rumors. I think it will be interesting to see what consumers end up gravitating towards when it comes to e-books—full-blown tablets, or dedicated e-reader devices. Or those paper things that I still prefer. You know: treeware.
Do you use an e-reader? Intrigued about what Barnes & Noble is coming out with?
Image via Barnes & Noble