Facebook Dating App Helps You Score Your 'Secret Crush'

Maressa Brown

i love you noteWhen it comes to love, no one really ever completely outgrows wanting to ask the object of their affection, "Do you like me? Check YES or NO." Or so two Columbia MBA graduates seem to believe. Twenty-eight-year-old Jon Budish (who once worked for Facebook) and 27-year-old Tariq Chaudhri recently launched iWould, a Facebook app that sounds like the grown-up version of something a 12-year-old girl developed through note-passing with her BFF. In short, it's a "crush wish-list" that aims to hook you up with any Facebook friends with a mutual attraction.

You go through your friend list and select anywhere from one to ten people you'd be interested in romantically. The app then cross-references your list with those of your friends also using the app. If someone you selected put you on their list, you'll both get a notice of the match. Smartly, this double-blind model means that if you're rejected, your "crush" never finds out -- whew!

Thankfully, the developers note that the app obviously can't hook you up with a stranger. Budish says:

We're trying to help people connect with someone they're having a hard time connecting with, someone in your life.

In other words, Budish explained, sometimes it's actually harder to start a relationship with someone you "kind of already know."

Now, this, I love, because I totally agree! Think about it ... say you're suddenly eyeing a guy you know from an old job, who you haven't talked to in two years, or someone you knew in college. Our friend lists are chockablock with guys like this, who could be single and awesome potential partners ... but it's kinda awkward to move things in a romantic direction out of the blue. I also like that the aim here is to get people to connect who have fallen out of touch, perhaps, or who have some kind of Dawson/Joey and Rachel/Ross thing going on -- "Do they like me like that?!" (Admit it, it's not just teenagers.) Because I absolutely loathe the idea that some people treat Facebook like Match.com. It's not an online meat market for creepers to stalk strangers. 

There is one drawback, it seems. What if your love interest isn't currently using the app? You can't match on his or her list otherwise. Boo! To that end, I think it would be great to see the app blow up for those who are single and looking on Facebook.

It seems as though it's on its way. The application already has more than 3,000 monthly users, and it has been responsible for 163 matches! Nice! Plus, the company recently received a valuation of $750,000 from a private investor. Yowza! Hey, if that money can go toward more people finding love, I'm all for it.

Do you think iWould sounds like a good idea for singles?


Image via Nono Fara/Flickr

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