Stand on your couches, chairs, or desks and put your hands together for Procter & Gamble because, Captain, my Captain, they deserve a gosh darn round of applause for their new commercial. Pegged to the 2012 Summer Olympic Games in London, P&G is saluting all the moms out there who take their kids to soccer practice, or go to volleyball matches, or wait at gymnastic lessons; who do loads of laundry, who cook meal after meal, who are there in victory and in defeat. The tag line of the ad, "The hardest job in the world is the best job in the world. Thanks, Mom" rings true with every mama in the world. No matter what country you're from, mothers, and mothers of athletes, can relate to what it's like raising an active child.
Get out the tissues, the commercial is a real, bonafide tear-jerker.
Incredible imagery, isn't it?
This terrific ad reminds me of an equally terrific article I recently read called "What Makes a Nightmare Sports Parent -- And What Makes a Great One." In it, college athletes were asked what their parents said that made them feel great, that amplified their joy during and after a ballgame. And their overwhelming response? "I love to watch you play."
The moms in the P&G commercial loved to watch their kids play -- we didn't see any yelling, screaming, or chiding -- we just saw love and support. Granted, it's a commercial and not some sort of documentary, but the message is the same. Young athletes who are nurtured and bolstered enjoy the game more than those who are inadvertently not. "I love to watch you play" sounds a lot different than "You need to hustle back on defense," doesn't it.
Did you like the P&G ad? Do you tell your kids you love to watch them play?
Photo via ProcterGamble/YouTube