The 'Fitbit for Fertility' Actually Works So Now We Finally Have a Reason to Get One

USA Today

In an effort to find new ways to deal with fertility, tech companies everywhere have created products that are specifically meant to make getting pregnant easier and more modern. From phone apps to at-home kits, the way we view fertility is changing. And after using a Fitbit-like fertility tracking bracelet called Ava to help her get pregnant, one woman can attest to just how important these changes are.


Items like the Fitbit have always been health-focused. Worn as simple bracelets, wearable tech has been used mostly to help improve people's sleeping habits and help them live healthier lifestyles overall. This tech is already extremely popular among fitness geeks, but it has also started to make some waves in the world of fertility. 

Thirty-two-year-old Lizzie McGee spent years trying to get pregnant. After spending thousands of dollars on traditional fertility treatments and having a heartbreaking miscarriage, she and her husband Sam decided to try something different: the Ava fertility tracker.

More from CafeMom: 15 Infertility Myths and the Truth About Getting Pregnant 

"The experience of conceiving our first child was really difficult and stressful on our marriage, and I didn't want to go through that with our second," Lizzie said in a recent press release

Ava has been touted as the "Fitbit for fertility" since its inception. The comparison isn't far off, either. Both products are worn around the wrists and track certain bodily functions. For Fitbit this means sleep and fitness; for Ava it means ovulation. 

ava bracelet

Sam and Lizzie invested almost $200 in the Ava bracelet, using it for only three months before they conceived. In July of 2017, their baby boy Jace was born, making him the first official "Ava Baby."

The concept behind Ava is surprisingly simple. After syncing to the body, the bracelet is easily able to detect a woman's entire ovulation window. This is a huge step up from fertility kits that are only able to signal one or two of a woman's most fertile days. 

More from CafeMom: You Can Now Test Your Fertility at Home With a Genius New $149 Kit

"I love having the first 'Ava Baby,'" Lizzie told USA Today. "I think it's just so exciting. I emailed Ava before I even told my husband, I was so shocked and so grateful." 

Science is totally on the side of Ava, as a recent study shows that pulse-rate indicators, like Ava and Fitbit, are surprisingly great at detecting fertility windows. 

The combination of health and tech may be new and exciting for now, but we can't help but think that baby Jace is the first milestone in what's sure to be a long line of success stories for this tech that's changing the health-care game.

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