Parenting

Why Women Who Have Struggled With Infertility Are Celebrating This New Ad

ParentingPublished Jul 12, 2017
By Ashley Austrew
american greetings infertility adAmerican Greetings/Facebook

Around one in eight women struggle to get pregnant, yet it's something we rarely talk about. The isolation women and their partners feel while trying to conceive can often be just as heartbreaking as the struggle itself. That's why so many are cheering on this new ad by the card company American Greetings that tackles the stigma surrounding infertility and proves we all need to do more to support one another.

The ad, titled "Not Alone," follows a woman's emotional journey as she tries to conceive with her partner.-placeholder
The ad, titled "Not Alone," follows a woman's emotional journey as she tries to conceive with her partner.
American Greetings/Facebook

The ad, titled "Not Alone," follows a woman's emotional journey as she tries to conceive with her partner.

It shows as she carefully tracks her cycle each month and eventually visits a fertility specialist.-placeholder
It shows as she carefully tracks her cycle each month and eventually visits a fertility specialist.
American Greetings/Facebook

It shows as she carefully tracks her cycle each month and eventually visits a fertility specialist.

img-of-media-slide-190423-placeholder
img-of-media-slide-190423
American Greetings/Facebook

It shows the mixed emotions she feels as she celebrates a friend's pregnancy at a baby shower.-placeholder
It shows the mixed emotions she feels as she celebrates a friend's pregnancy at a baby shower.
American Greetings/Facebook

It shows the mixed emotions she feels as she celebrates a friend's pregnancy at a baby shower.

And it follows her through the sadness and isolation she and her partner feel with each and every negative pregnancy test.-placeholder
And it follows her through the sadness and isolation she and her partner feel with each and every negative pregnancy test.
American Greetings/Facebook

And it follows her through the sadness and isolation she and her partner feel with each and every negative pregnancy test.

Most importantly, it shows how badly we need to end the silence surrounding infertility and be there for our friends who are going through it.-placeholder
Most importantly, it shows how badly we need to end the silence surrounding infertility and be there for our friends who are going through it.
American Greetings/Facebook

Most importantly, it shows how badly we need to end the silence surrounding infertility and be there for our friends who are going through it.

At the end of the video, the woman's friend gives her a card that says, "I can't know what you're feeling but I'm here for you."-placeholder
At the end of the video, the woman's friend gives her a card that says, "I can't know what you're feeling but I'm here for you."
American Greetings/Facebook

At the end of the video, the woman's friend gives her a card that says, "I can't know what you're feeling but I'm here for you."

American Greeting shared the ad on Facebook, where it's been watched over 600,000 times, and thousands have reached out to share their stories.-placeholder
American Greeting shared the ad on Facebook, where it's been watched over 600,000 times, and thousands have reached out to share their stories.
Facebook

American Greeting shared the ad on Facebook, where it's been watched over 600,000 times, and thousands have reached out to share their stories.

img-of-media-slide-190417-placeholder
img-of-media-slide-190417
Facebook

Struggling to conceive is a difficult, sometimes heartbreaking road, and no one should have to walk it alone. You can watch the full video here:

infertilityivftrying to conceive
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