This Giant Breast Tried to Stop People From Being Boobs About Breastfeeding

Giant boob in London

Public breastfeeding should be a nonissue. After all, we are in 2017 and have seen some great strides when it comes to progress. Sadly, this isn't the case when it comes to a mother nursing her child outside of her home, which is why one English company has taken matters into its own hands with a giant statement people will NEVER forget. Mother London's larger-than-life breast installation on top of a building advocated for breastfeeding -- no matter where your location -- in a very in-your-face and unapologetic way. Because, sometimes, drastic times call for drastic measures.


Talk about a head turner!

The creative agency took an unconventional stand for breastfeeding mothers who don't feel empowered or supported to nurse their babies in public. In celebration of Mother's Day (March 26 in the UK), the company inflated a giant breast on top of a building in the Shoreditch district of London (it has reportedly been removed) to make its stance known.

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Mother London's inflated boob

Yup, there's no way you could walk down a street in this area and not see this installation. It's in your face and, hopefully, will force you to think about what it represents.

Mother London's inflated boob

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While the sight of a giant boob likely evokes mixed emotions, Mother London created this #FreetheFeed avant-garde project in "celebration of every woman's right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices."

#FreetheFeed public breastfeeding initiative

England has one of the lowest breastfeeding rates in the world, which only reiterates to me how much more we need to do to normalize breastfeeding -- for all nursing mothers.

Though experts, like the World Health Organization, recommend new moms exclusively breastfeed for half a year, many moms don't feel comfortable doing so in public, in fear of being shamed or chastised for trying to feed their child. And seeing as a new study reveals less than half of British moms stop breastfeeding after the first two months -- with 63 percent of moms surveyed admitting it's hard to do so in front of strangers -- it's pretty safe to say there's a big problem here that extends beyond your comfort zone.

More from CafeMom: 10 Ways to Say 'I'm So Sorry for Breastfeeding in Public' (Not)

I'll admit that seeing this giant boob on a building would make me scratch my head as to why it's there ... but I would want to know.

As thankful as I am to have breastfed my now-toddler boys -- and to have not dealt with craziness for choosing to nurse them in public -- I can only hope that something is done that makes new and expectant mothers feel empowered to breastfeed their babies unashamed.

... Because there is no shame in breastfeeding your baby, no matter where you are.

The time has come to stop shaming mommies for breastfeeding in public, and if this unconventional installation helped change one person's mind, job well done.

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