ModCloth Gets Rid of Plus-Size Section & That's a Good Thing

plus size women shoppingThe body-positive movement is only getting, um, bigger. The proof? On Tuesday, uber-popular clothing site ModCloth announced they're doing away with all plus sizes. Instead, they'll be called "extended sizes."

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Not familiar with ModCloth? They're a super-hip clothing site that sells, among other treasures, hilariously cute tees -- "Unicorns are Lame, Said No One Ever" -- and adorably stylish dresses that look like they're straight off the set of Mad Men.

Think "Urban Outfitters" circa 1952.

But they're light-years ahead of other clothing companies when it comes to empowering women. Last September, ModCloth started a campaign called #fashiontruth to promote a more truthful representation of gals in fashion.

A lofty goal if there ever was one, but they've done pretty darn well. They've publicly pledged to never abuse Photoshop. Had employees of all different sizes and shapes model bathing suits. And watched as their hashtag blew up social media.

And they're not done yet! In an interview with Mic, ModCloth cofounder Susan Koger explained that she felt categories on their site should be categorized by clothing, NOT body type. "We thought ... why does our online experience call out 'plus' as a separate shopping experience?"

"Extended sizes" can also include petite and tall sizes, so Koger decided to go with that and allow "plus sizes" to go by the wayside.

modcloth website with new sizing

As Mic points out, plus sizes are at the center of a huge debate (excuse the pun). Some body-pos activists are all like, "That's what I am. Love it!" While others think it's demeaning.

ModCloth got feedback from its customers and found that 56 percent of women who are size 16 or over didn't like being ID'd as "plus size." Even more importantly, 79 percent said they felt the fashion industry ignored their needs.

More from The Stir: New Plus-Size Lingerie Campaign Isn't Really Body Positive

And who wants to be lumped into that non-responsive group? "At the end of the day, fashion should be fun," Koger told Mic.

Totally! Remember that unicorn tee?

On ModCloth's site, they reinforce that idea, telling shoppers, "We believe that style knows no size, and we want to create the most inclusive, confidence-boosting shopping experience for everyone and every body."

Sense a new hashtag coming on?

Yep. #styleforall.

 

Images via © David Shopper/Corbis; modcloth

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