Commenter Battling Target's Gender-Neutral Critics Is One Troll We Can Actually Support

toysWhen Target announced that they'd be phasing out gender-specific signs for certain items in their stores, we expected a degree of public outcry from people who have hang-ups about what's appropriate for boys vs. girls. So did Facebook user Mike Melgaard, and his response was perfect!


Melgaard says he knew there'd be a huge social media meltdown on the part of homophobic, gender-rigid Target customers when he found out about the removal of "girl" and/or "boy" signs from the toy and bedding aisles -- and as soon as he saw that he was, in fact, correct, he was struck with a brilliant idea of how to respond to the irate shoppers.

"After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep," he said. "Every one of these people gave me the ammunition I needed for a great response."

So Melgaard created a fake Target customer service Facebook account with the username "Ask for Help" -- complete with Target's trademark red bullseye logo -- and went to town. The resulting posts are beyond amazing:

Brilliant. Everytime I try to imagine the reactions of the people who wrote the original posts to Target, I start laughing and can't stop. This is just so perfectly brilliant, because Melgaard isn't fighting fire with fire -- he's fighting fire with, I don't know, feathers or marshmallows or rubber bouncy balls, and the tactic is just brilliant. He found a way to make these ridiculous people look -- well, ridiculous, without stooping to their level. 

More from The Stir: Mom's Complaint About Target's Clothing for Girls Goes Viral & Gets Response (VIDEO)

It's worth noting, however, that Target was less impressed with the prank, or at least that's what they're saying officially. The company sent a statement to AdFreak stating:

"At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them -- in our stores, online, or on our social pages. Clearly this individual was not speaking on behalf of Target. Should guests ever have questions on whether a communication from Target is legitimate, we encourage them to reach out to guest relations at 1-800-440-0680."

It also appears that Melgaard's responses have since been removed from Target's Facebook (but you can still see them on Melgaard's page). Well, sure -- I mean, Target certainly can't go around approving of people pretending to work for them. But I'd like to think that even a multi-kajillion dollar corporation like Target is secretly chuckling at Melgaard's little joke (which was, after all, in support of Target's recent gender-neutral move). 

And I hope that in the future, more of us are inspired to use comic relief as a tool in battling intolerance of all kinds. It's effective, and harmless, and we could all use a good laugh more often!


Image via Santiago Otero/Flickr

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