Bud Light's New Tagline Suggests Women Don't Really Mean 'No' When They Say It -- Not Cool

Whoops. Does anyone else think it's time for Bud Light to drop the "Up for Whatever" campaign? Anheuser-Busch was forced to apologize this week for a worrisome tagline on a bottle of beer. The image has gone 'round the net, and seems to be promoting rape culture.

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The tagline on the label reads, "The perfect beer for removing 'no' from your vocabulary for the night."

Ummm ... what? Since when is it a good idea to remove the word "no" from your vocabulary when you're out getting trashed on Bud Lights Saturday night? Can you hear me for over here, Bud Light PR team? NO.

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Of course they said that they never intended it to be a suggestion that victims of sexual assault don't have a right to say no, but instead was meant to opening drinkers up to trying new things.

The company tweeted out an apology, saying they "missed the mark" on it, and they regretted it. Bud Light Vice President Alex Lambrecht posted a statement on their website:

The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It's clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.

Well at least they're sorry. Let's hope we don't see another one of those doozeys for awhile.

Are you shocked Bud Light put this tagline on a beer bottle?

 

Image via Todd Sanders/Flickr

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