Here's What 'The Economist' Chili Pepper Cover Should Have Looked Like (PHOTO)

firing up americaAs a Latina I have to say, nothing pleases me more than being reduced to a chili pepper. That's what I thought when I saw the cover for the The Economist's special report on America's Latinos, "Firing Up America."

For such a smart magazine that's a really dumb cover.

I mean ...

firing up america

You could do better, Economist. The reality is, Latinos in the U.S. are a diverse group of people with a multitude of contributions and backgrounds. We can't be reduced to a vegetable, and certainly not a vegetable that's important to so many other world cuisines, for that matter.

So we took matters into our own hands and came up with a new cover for The Economist. You're welcome! If you're curious about the many women featured on our cover, come get a closer look in our slideshow.

How would you feel if your heritage or culture were reduced to a food?


Design by Caroline Olney

  • Anna Maria Chavez


    Anna Maria Chavez is the Chief Executive Officer of Girl Scouts of America, the first Latina to head the organization. Before her appointment she served as CEO of Girl Scouts of Southwest Texas and as Deputy Chief of Staff for then-Arizona Governor Janet Napolitano.

  • Arisa Batista Cunningham


    Image via Arisa Batista Cunningham

    Arisa Batista Cunningham leads as Vice President, Global Diversity for Johnson & Johnson. She has won numerous business and leadership awards.

  • Juliet Garcia


    Image via University of Texas

    As the first Latina university president in the U.S., Juliet Garcia led the University of Texas at Brownsville for 18 years, where her focus was breaking down barriers to higher education for first-generation immigrants. Time magazine named her one of the 10 Best University Presidents in America. In 2014 Garcia was appointed to lead the University of Texas Institute of the Americas.

  • Salma Hayek


    Image via Xavier Collin/Image Press/Splash News

    Mexican actress Salma Hayek brough artist Frida Kahlo to life on film, both in the Oscar-nominated title role and as co-producer. She has produced and directed numerous other projects on television and film. As an activist she works to raise awareness of domestic abuse, support for breastfeeding, and female empowerment world-wide.

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  • Carolina Herrera


    Image via Splash News

    Venezuelan-born fashion designer Carolina Herrera has dressed first ladies from Jacqueline Kennedy Onassis and Michelle Obama. Her enduring style has kept her relevant, with her dresses appearing on the red carpet year after year. In 2014 she earned the Couture Council Award for Artistry of Fashion.

  • Dolores Huerta


    Dolores Huerta is a civil rights activist and major leader in the labor movement among farm workers beginning in the late 1950s. She co-founded the National Farm Workers Association with Cesar Chavez.

  • Maria Teresa Kumar


    Image via Voto Latino/Facebook

    Maria Teresa Kumar is the founding executive director (with Rosario Dawson) of Voto Latino, a voting advocacy organization focused on Latino youth. She is also the host of MSNBC's Changing America.

  • Rita Moreno


    Image © Hubert Boesl/dpa/Corbis

    Rita Moreno is one of the priviledge few to claim the title of EGOT: Emmy, Grammy, Oscar, and Tony. All four major American performance awards, she's won them all. She is best remebered for her role as Anita in the film version of West Side Story.

  • Eva Longoria


    Image via Splash News

    Eva Longoria is best known for her role in the series, Desperate Housewives. But she is also a producer, director, and philanthropist, supporting causes from migrant child farm workers to La Raza. She has a masters degree in Chicano Studies.

  • Jennifer Lopez


    Image via Photo Image Press / Splash News

    Jennifer Lopez is a dancer, singer, songwriter, actress, producer and fashion designer, but you know all that!

  • Governor Susana Martinez


    Susana Martinez has been Governor of New Mexico since 2011. In addition to being the first Latina (there have been other Latino governors of the state) she is the first woman to lead New Mexico.

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  • Dulce Matuz


    Image via Dulce Matuz/Twitter

    Dulce Matuz began as an undocumented immigrant to the U.S. But she went on to earn a degree in electrical engineering. At the age of 27 she was president of the Arizona Dream Act Coalition, advocating for creating a path of citizenship for other young undocumented immigrants.

  • Soledad O'Brien


    Image via Soledad O'Brien/Facebook

    Broadcast journalist Soledad O'Brien has worked as an anchor, correspondent, and producer on CNN, HBO, Al Jazeera, and other networks. She is chariman of production and distribution company Starfish Media Group.

  • Maricela Presilla


    Image via Marciel Presilla

    Chef, culinary historian, and author Maricela Presila is the recipient of two James Beard awards: Best Chef Mid-Atlantic (restaurants Zafra and Cucharamama in New Jersey), and for Cookbook of the Year for Gran Cocina Latina: The Food of Latin America.

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  • Shakira


    Image via Splash News

    Colombian singer, songwriter, dancer, producer, and choreographer Shakira has earned numerous awards including two Grammys. But to truly understand her impact on our culture you should know that in 2014 she became the first person to reach 100 million followers on Facebook.

  • Hilda Solis


    Hilda Solis served as Labor Secretary under President Obama's first term -- entering the hot seat in the midst of a recession and through labor battles nationwide. After leaving the cabinet she was elected to the Los Angeles County Board of Supervisors.

  • Supreme Court Justice Sonia Sotomayor


    Image via Justin Sullivan/Getty Images

    In 2009, Bronx native Sonia Sotomayor became the first Latina Supreme Court Justice, and is currently one of three women serving. Most recently she was quoted as saying that the lack of diverse life on the Supreme Court "is a real problem." She said, "The breadth of experience ensures that in every single case, people are going to ignore an approach, an argument, a point of view simply because they don’t understand it. It ensures that every argument is aired."

  • Johanna Torres


    Image via Johanna Torres

    Johanna Torres is Founding Editor-in-Chief of CafeMom's MamásLatinas! She is a contributor to CNN en Español and was Founding Editor of Siempre Mujer magazine.

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