KitchenAid Looks Bad After Employee Sends Offensive Tweet About Obama's Grandmother

KitchenAid TweetKitchenAid was forced to do major damage control Wednesday night after an erroneous tweet greatly insulted President Barack Obama and his dead grandmother.

In the middle of the debates, someone from KitchenAid tweeted:

@KitchenAidUSA: "Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president"."??? Wow!" #nbcpolitics

Ouch. Ouch. And ouch. The company took it down, but not before people started re-tweeting KitchenAid into a firestorm of controversy. Personally, I don't blame the angry masses one bit. Who does something that stupid?


The damage control came in the form of guilty tweets from Cynthia Soledad, the head of the KitchenAid brand. She said:

I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier.

It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.

That said, I take full responsibility for my team. Thank you for hearing me out.

Brands have to be so, so careful. It's still unclear who sent that tweet, but it seems like he or she just didn't remember to log off the company account and the result was what you see here.

The sad part is that it was a particularly offensive tweet. It's one thing to say you don't agree with a candidate or to think he or she could have said something better or performed better or made something clearer.

But a bad joke about his beloved grandmother's death? Seriously? That says a lot about the character of the person tweeting something like that. It's classless, sure. But it's also cruel and tasteless.

There are certain things that are (or should be) off-limits. Whether KitchenAid meant to or not, they showed that they hire people who are careless and not all that bright. Emotionally, that was just an idiotic thing to say. Regardless of your politics. Having an employee who would tweet such a horrible thing, even on his own account, speaks volumes about a corporation.

They can apologize, but we don't have to accept.

Did you think this tweet was awful?


Image via John-Morgan/Flickr

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