'Neighborhood Watch' Movie Ads Shouldn't Be Running in Wake of Trayvon Martin Case (VIDEO)

Ben Stiller in Neighborhood Watch
Ben Stiller in 'Neighborhood Watch'
In the weeks following September 11, 2001, plenty of advertising for films and other products was changed, postponed, or yanked altogether due to the tragedies that occurred that day. Now, in the wake of the Trayvon Martin shooting, early ads for a summer comedy starring Ben Stiller called Neighborhood Watch have been pulled in Florida, where the tragic shooting took place. Unfortunately, the early teaser poster for the movie features a bullet-riddled signpost with a shadowy figure (actually an alien) and the film's title.

Of course we know the flick has nothing to do with what happened to Trayvon -- it's about an extra-terrestrial invasion! -- but you could see why the the marketing for the film is questionable at this point. So, for that reason alone, it makes perfect sense why Twentieth Century Fox would make sure the ads stopped showing in Florida.

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But I also feel like they could have gone even further by postponing the campaign nationwide.

This is obviously a tragedy that all Americans are concerned about, a sensitive subject no matter what region you live in. There are definitely more pros than cons to pulling or postponing ads that look disrespectful in light of a troubling situation. And being sensitive to something like the Trayvon case has to take precedence over any kind of marketing campaign. If only because no company doesn't want to end up looking like a bunch of total schmucks, you know?

But really, they should be doing it because it is the right thing to do. Obviously the public realizes no harm was intended with the Neighborhood Watch posters and teaser trailers, but it just doesn't read right now. I'm sure there's a way they can "reframe" it so it does, and everyone's cool with it in the end.

Here's the teaser trailer that has been taken out of theaters in Florida ...

 

Do you think it was the right thing for Twentieth Century Fox to pull the ads?


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