9/11 Victims Deserve to Be Shielded From 'Extremely Loud' Promos

extremely loud and incredibly closeThere's no doubt that the movie Extremely Loud and Incredibly Close is going to hit a few nerves. The fictional film about a young boy dealing with the death of his father after 9/11 touches the hearts of a lot of people, none more so than the direct victims of that terrible crime. But, understandably, some aren't ready for the reminder or the resurgence of emotion that the picture brings to light. So when Warner Brothers, the production company behind Extremely Loud, decided to advertise the movie on the New York City subway system only blocks from the site of the former World Trade Center, people got upset.

And rightfully so.


The ad campaign hits a little too close to home, literally, and those affected by 9/11 have every right to be unhappy with the placement of the ads. After some first responders and family members of lost loved-ones voiced their discontent, Warner Bros. decided, thankfully, to take down their movie ads near the old WTC site. A spokesperson for the company said they never wanted to "cause any distress."

I'm sure they didn't -- I can't imagine them intentionally wanting to stir up controversy surrounding one of the darkest days in America -- but at the same time, you have to wonder if anyone thought about what they were doing when they decided to roll video ads of Extremely Loud mere yards from where the tragedy took place. And if you've seen the trailer, you know there's an image of the burning towers. Not something everyone's ready to see again for the first time.

Warner Bros. did the right thing in taking the ads down and I hope their doing so has eased some pain for 9/11 victims who were disturbed by them. Everyone heals at their own pace and far be it from some movie studio to decide when the grieving process should be over. Seems like Warner Bros. realized this, though, and has taken appropriate action.

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Photo via imdb.com

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