Target's New Baby 'Feeding Station' Scores Major Points With Moms

Target shopping carts
Jonathan Weiss/Facebook

Target, aka the wonderful land of the red dot, has been known to draw in the masses with its hodgepodge of affordable awesomeness and fashionable finds ... But the brand's newest shopping perk could be the very thing that draws moms everywhere like a moth to a flame. Target gets an A for its in-store "Feeding Station" that, hopefully, will set the tone for other businesses to accommodate breast- and bottle-feeding moms who desperately need a lifeline while on the go.


The Breastfeeding Mama Talk Facebook page shared a photo of a "Feeding Station" inside a Target in New Braunfels, Texas. Equipped with chairs, a small table, nursing pillow, and breastfeeding cover (should a mom want to use it), this wonderful gathering place encourages mothers to "Please enjoy!" -- without the need to cower inside some sketchy public restroom stall.

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Target feeding station
Breastfeeding Mama Talk/Facebook

You mean to tell me there's a place to sit, nurse my child, and scroll through deals on the Target Cartwheel app without having to rush to my car when LO needs milk?

Take all my damn money!

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Needless to say, fans of Breastfeeding Mama Talk loved this initiative in the New Braunfels Target store -- especially since the "Feeding Station" is in plain view and unashamed.

Breastfeeding Mama Talk
Breastfeeding Mama Talk/Facebook

Mom Michelle Barker loves how inclusive this station is, as the signage promotes both breastfeeding mothers as well as mommies who use the bottle. (After all, fed is best!)

Breastfeeding Mama Talk
Breastfeeding Mama Talk/Facebook 

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And it appears this isn't the only Target that caters to new moms, as Breastfeeding Mama Talk shared another photo of a Target in Michigan with a station for moms who need to feed LO.

Nursing Station in Target
Breastfeeding Mama Talk/Facebook

Though Kristy Welker, a Target spokesperson, tells the Huffington Post there are no current plans to put feeding stations in every store right now, the retailer is leaving the door open to the possibility.

"We will continue to evaluate guest feedback on this test to determine broader rollout to additional stores and we always appreciate hearing from our guests about how we can better meet their needs," Welker mentioned.

As a mom of two tots and an avid Target shopper (my Cartwheel game is fiyah), I will say it brings me joy to see my favorite place catering to new mothers in such an amazing way. I have too many memories of rushing to my car in an effort to pitch a "tent of privacy" just to nurse my firstborn, and it took so much freaking effort.

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Thankfully, my experience wasn't the same with my second son, as Target promoted an in-store breastfeeding policy around that time that made me feel empowered and supported to breastfeed as I shopped in stores.

As Fauna Lewis so eloquently points out on Breastfeeding Mama Talk's Facebook page, we need businesses to rally around moms like this. It's such a positive example that not only makes life easier for Mom (and LO), but also helps to normalize breastfeeding.

Breastfeeding Mama Talk
Breastfeeding Mama Talk/Facebook

I never thought I could love Target more than I already do, but this takes my adoration to new levels.

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