This Mom Is Outraged Over a Sexist Toy for Girls & Wants Makers to 'Step the F Up'

 Fisher-Price Little People Open and Close SUV 

If we're supposed to teach our kids they're more than the gender roles society tries to place on them, shouldn't we work to change this narrative sooner rather than later? Gina Zuk Gerber would love an answer to this, as the Maryland mom is outraged over a gender-biased Fisher-Price toy that she feels stereotypes women in a one-dimensional way. And even if you don't think bright-pink mom whips are a big deal, we all need to hear her out.


While Gina was out shopping for toys for her daughter Anna, she came across the Fisher-Price Little People SUV and was obviously not having it.

Mom is so tired of seeing exciting toys for boys (Gina has two) and pink and cutesy playthings for little girls that are about yoga and smoothies.

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"Fisher Price needs to step it the f up and show women working in all types of fields and in leadership roles," wrote Mom.

Expressing her frustrations about gender-biased toys on Facebook, Gina says she wants toymakers to do better for our kids:

... I was disgusted to see the 'girl' versions of Little People. The only ones with all girl figures were all smothered in pink and purple, they worked in interesting places like the 'home,' and they all lacked the multiple educational elements the 'boys' toys had. Then I set my eyes on this prize: 'SUV' and a clearly mom looking figure. Please note tagline 'time for yoga and a smoothie'. It's 2016 people.

While I'm not opposed to toys that promote family elements (I don't think Gina is either), I think they shouldn't be marketed to just girls.

There is definitely a bias.

As a mama of two little boys, I think it's important for all children to play with diverse toys -- including ones that focus on the domestic life. My tots enjoy playing with toy kitchens and cleaning items, and they have been known to want to care for baby dolls if they're ever around.

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At the end of the day, there's more to girls than just pink, and there's more to moms than just yoga and smoothies. Hell, my SUV is full of hand wraps, sparring gloves, shin guards, and a Brazilian Jiu Jitsu gi.

At some point, we need to stop and take note of the toys being promoted to our kids and ask ourselves if generalized products are really the way to go. I commend Gina and other parents who aren't afraid to speak up and ask toy companies to do better.

We'll continue letting our children play with toys regardless of their advertised gender. Let's just hope toy makers learn to expand their horizons in the meantime.


Image via Amazon

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