Sorry, Rose McGowan: This 'X-Men' Billboard Isn't Hurting Anyone IRL

X-Men: Apocalypse was recently released, and thus, it's been on everyone's radar. Nonetheless, with the praise, there's bound to be some kind of backlash -- and some of it happens to be coming form Charmed star Rose McGowan, who's ironically not a fan of the marketing tactics that 20th Century Fox is using in its billboard ads. 


The billboard in question is one in which Jennifer Lawerence's character, Mystique, is being choked by Oscar Isaac's character, Apocalypse. 

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The '90s star shared her outrage with The Hollywood Reporter via Facebook:

There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?

While I'm 100 percent against violence toward women or anyone else, I do believe that people (because, no, McGowan wasn't the only one who was outraged) have become overly sensitive about almost everything since social media has given them a platform to share their never-ending outrage. 

This is an action movie, one in which Lawrence's character has totally obliterated people before, and vice versa. She's done so along with the many other women to star in this movie, as well as other action films. For the love of all that is good, many of you reading this grew up watching your favorite comic book heroes duke it out, and at times, that was with women. 

So why the outrage now? I, too, grew up watching Charmed, X-Men, and even cartoons like Powerpuff Girls in which male villains attacked some of my favorite leading ladies. (TBH, that's just the PG listing of my childhood watch list.) And you know what? It only sent a message of "Girl Power" and further knowledge that women can kick ass, too.

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But in actuality, aside from my selection of movies and television, I wholeheartedly despise violence with all of my heart -- as in never-even-been-in-a-fist-fight kind of despise. But I know that this is fictional.

Besides, let's say that this ad is sending a questionable message to children -- isn't a lot of the television programming already doing so, as well? In fact, if I recall (which I can because I re-watch episodes in my free time), Charmed was nothing but violence toward women (one played by McGowan).

And, whether you as a parent think you're truly censoring your child's television or not -- you really aren't, unless your child is carrying out the life of a hermit in a bubble somewhere. Between technology and friends, you can only censor what your children see on the TV -- but only so much.

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Furthermore, if you think that the media somehow has a greater impact over teaching your children than you do, then you may be the problem. If parents had conversations with their kids about these things, there wouldn't be all the sensitivity over a movie billboard. I'm sorry, but there just wouldn't. 

So, I think if we're going to condemn one form of marketing, we have to condemn the whole damn media. Otherwise, it's just hypocritical and unfair. 

And frankly, by omission, it's as if we're saying there's no place in films and TV for strong women who hit hard and fight back. So what happens if when the only roles they're giving Hollywood women are helpless victim roles? Then, what will your outrage look like? 


Image via 20th Century Fox

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