'Underworld: Awakening' Box Office Sales Show Vampires Always Win

There's definitely something about Sony's Underworld movies that keeps fans coming back for more. Personally, I would never have predicted the raging success of Underworld: Awakening's opening weekend, but this is clearly the studio gift that keeps on giving—weekend numbers for the fourth vampire action-thriller installment topped $25.4 million.

In fact, Underworld: Awakening dominated the box office for the weekend, easily beating out Contraband, Red Tails, and Haywire. What's so compelling about this particular action saga, exactly? Is it Kate Beckinsdale's full-body black catsuit? The way she's capable of ruthlessly dispatching anyone and anything via an entertaining plethora of weapons that include guns, knives, axes, and/or exploding Frisbees?

I'd say the answer lies somewhere between the catsuit (the appeal of Beckinsdale in tight black leather can't be denied), and the one thing that's a guaranteed box office ka-ching these days: vampires.

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In Underworld: Awakening, Beckinsale returns as the vampire Selene, who wakes up after 12 years to find herself in a world where there's been an epic balls-out battle going on where humans have tried to systematically kill off all the vampires and werewolves—excuse me, Lycans. Plus she had a daughter while she was in a coma and now there are scientifically-engineering mega-werewolves and naturally Selene's got to kick a whole bunch of ass.

Here's a peek at the trailer:



(Is it just me, or does the entire film look blue? Chill with the filters,
Underworld directors.)

So far
Awakening has earned a fairly dismal 32 percent on Rotten Tomatoes, with reviews like:

[The] latest, dreadful entry in the vampires-battling-werewolves franchise. — New York Daily News

The most generic entry of the bunch. — Boston Globe

Pitiless, puerile, pointless and perfunctory - and those are just the "P's." — Dallas Morning News

However, Underworld fans are much like the honey badger—they just don't give a shit. Or should I say vampire fans? After all, it's not like the Twilight series has ever been lauded for its cinematic quality, yet it will likely go down in history as one of the most successful franchises of all times. True Blood, The Vampire Diaries, Tim Burton's upcoming Dark Shadows ... when it comes to vampires, werewolves, and other supernatural things that go bump in the night, we just can't get enough.

I'm sure the
Underworld franchise will continue to be successful as long as the movies reliably contain hot chicks, fangs, and lots of blood-soaked action. Never mind what the critics say, because the bottom line is that ticket sales will always trump reviews. Will Underworld: Awakening be an Oscar contender? Nope. Will the studio count it as a massive commercial success and immediately begin work on pumping out a fifth installment? You bet your undead ass.

Have you seen Underworld: Awakening? Are you a fan of the series?



Image via IMDB

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