Tyler Perry Is the Latest to Make a Buck Off Kim Kardashian

If you're getting a bit tired of hearing about Kim Kardashian's marriage meltdown, you're not alone—Tyler Perry is probably sick of it too. Especially since he's taking some serious heat for casting Kardashian in his latest film. The filmmaker's fans have recently been bombarding Perry's website with angry posts criticizing Kardashian's presence in the film, and even going so far as to say they'll boycott the movie if she wasn't pulled from production.

Admittedly, it now seems awkward that she'll be starring a movie called The Marriage Counselor.

Perry himself has finally addressed the backlash by writing a lengthy blog post explaining the reasons he chose Kardashian in the first place. At last, we finally know what motivated a famous director to pick Kim Kardashian over the thousands of talented actresses available in Hollywood … and it's definitely not because of her acting talent.

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Basically, Perry wanted someone in his movie who could help pull in a younger audience. He wasn't looking to cast yet another award-winning performer or even someone who could bring his story to life—he needed someone who would appeal to young people.

From his post:

I knew that this message was not only for my age group, but for all audiences, especially the youth.  ESPECIALLY THE YOUTH!!  YOUNG FOLKS NEED TO SEE THIS!!!  And not just the young people that follow me, but the young people that are following other young people, as well.

Okay, I can understand that…in a way. Moviemaking is a business as much (or as more) as it is an art form, and the generous view to take on this would be that he believes so strongly in the power of the story he's created, he's willing to exercise creative means to expose a wider audience.

On the other hand, if you're that dedicated to your craft, wouldn't you prefer to bring your vision to life through the best possible acting talent? Perry went on to say that he didn't even personally choose her—he asked a producer to suggest someone young people were "looking up to," and decided on Kim after seeing a picture of hundreds of kids lining up to get into a Kardashian store.


That's not filmmaking, that's marketing.
It's just another reason Kim Kardashian has become such a powerful brand it doesn't even matter why she became famous in the first place (sex tape), what she's famous for (being famous), or what her talents are (selling her image).

The problem for Tyler Perry to deal with is that many of
his fans love his work not for its commercial success, but for his frequent positive messages about self-worth, and ideals of prayer, faith, and family values (although to be fair, he's also come under fire for perpetuating negative racial stereotypes). To some fans, Kim Kardashian goes against much of what Tyler Perry represents, and admitting that he chose her simply to boost ticket sales might hurt him in the long run.

But maybe some people can identify with his plea for understanding:

Whether you’re aware of it or not, to be honest with you I wasn’t, millions of young people adore her and are following her every move. If one of those young people see this film and find the strength to live a better life and not go through what these characters went through in this movie, then we have all done what I feel I’m being led to do here.

Me, I think he knew it would be a controversial choice, and the subsequent drama would end up filling movie theater seats. Either way, I'm not terribly interested in Tyler Perry or Kim Kardashian (and likely won't be seeing the film), but I have to hand it to both of them: they clearly know a thing or two about business.

How do you feel about Kim Kardashian being cast in The Marriage Counselor? Do you think Perry's explanation will appease fans of his films?


Image via Flickr/evarinaldiphotography

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