'Hunger Games' Movie Sequel Hype Is Too Much Too Soon

The marketing machine for The Hunger Games is on FIYAH, much like that fancy flame-broiled movie poster they came out with. As if it wasn't enough to sloowwwwwwly drag out the casting announcements with what seemed like a new press release every week, Lionsgate has now officially committed to a release date. Not for the first movie, mind you (that one has long been scheduled for March 23, 2012)—they're announcing the release date of Catching Fire, the sequel.
Go ahead and mark November 22, 2013 on your calendars, folks! You know, assuming you like to plan your date nights a full two years in advance.


Okay, is it just me or is this whole franchise starting to feel the teeniest, tiniest bit overhyped? I mean, don't get me wrong, I'm a big fan of the books and I'm super excited about seeing it, but holy cats, this production company needs to chill the eff out and focus on filming the FIRST movie.

I don't think I can remember another franchise that's been so heavily promoted so early in the game. Between the multimedia teaser poster, the production stills, the "Hunger Games hotties" spread in Entertainment Weekly, and now the fuss over a date for the sequel, I kind of wish someone would take a note from Christopher Nolan and let the spin build on its own.

As long as they ARE going to release a sequel date, though, we may as well analyze it! It may be a good sign that there's a relatively large gap between the first and second films, since the usual tactic is to pump them out one after another so you don't lose fans as they age out of the franchise. Hopefully this means the producers believe there's a timeless quality to the movies' appeal, which is exactly what most of us (who are big fans of the YA books despite being more like MAA [Middle Aged Adults]) are hoping for.

The timing of a holiday release is interesting, too. That's when the big movies come out, the ones that are worthy of seeing as a family or with a group of friends.

Now, it would REALLY be a statement of their confidence if they also announced that Hunger Games director Gary Ross was on board for the sequel, but so far there's no news on that front. Maybe they'll follow in the footsteps of Twilight and Harry Potter and use a different director each time? There's also no word on which actors will be returning for Catching Fire, but I presume we can at least count on seeing the big stars, Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth.

Well, I'm glad we know there really will be a sequel, but at this point, I think I'd like them to dial back on the PR front and work on making sure the first movie kicks enough ass to warrant all the attention. What do you think?

Image via Lionsgate Entertainment

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