Gather 'round, young people, and let the crotchety old Stir writer tell you a wild and exotic tale from long ago ... when Super Bowl commercials actually aired during the game, and not a minute beforehand. Why, we had to wait through hours of football to see all the ads! Uphill, both ways, in the snow! Now you whippersnappers can see the newfangled branding campaigns on the interwebs with just a click of your thingamamouse -- like, for instance, Ellen DeGeneres’s awesome fairytale-themed spot for Beats Music.
Considering the astronomical cost of airing a commercial during the Super Bowl, I'm not surprised companies have been gearing up by promoting their ... uh, promotions. And if anyone can make an ad fun to watch, it's Ellen, who shared the clip on her talk show today. In it, she plays a sort of hipster Goldilocks who samples the Three Bears' music, and -- well, it's hard to explain, but it's very cute.