Back in March, graham cracker makers Honey Maid revealed a campaign called This Is Wholesome featuring a same sex couple lovingly feeding their baby, an interracial family happily walking together, and a heavily tattooed mom hugging her child. People complained. This is NOT wholesome, some wrote. Disgusting, said others. The hate mail poured in and Honey Maid collected all of it.
They asked two artists to take all the negative comments and transform them into something beautiful. My heart began racing wondering just what it is that they would do. And what they did ended up making me cry and also restored my faith that if we embrace hate with love, we can prevail. You must see this response. It's truly beautiful.