POSTS WITH TAG: advertising

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    If you were one of the bajillion people who tuned into the Super Bowl on Sunday, you may have caught Coke's "controversial" ad of people singing "America the Beautiful" in different languages. The commercial highlights families from different backgrounds and cultures, including -- gasp! -- a gay family, celebrating the United States (and, of course, Coca-Cola). But, shortly after the spot aired, people started expressing their outrage over Coke's audacity on Twitter, using both the delightful hashtag #SpeakAmerican, and the suggestion to boycott Coca-Cola, to drive home their point. Lovely.

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    The Super Bowl is known not just as one of the biggest sporting events of the year, but as being an opportunity for companies to make a lasting impression with their newest advertising campaign. Coca-Cola's contribution this year featured a sweet, harmless ad wherein "America the Beautiful" was sung in English and several other languages, highlighting the multicultural tapestry that makes up our great nation.

    It's hard to believe it, but the story doesn't end there. Bizarrely, the commercial sparked outrage that took social media by storm! Critics of the ad found it to be offensive to "real Americans" ... who apparently are only straight, fundamental Christians, who speak English? Whoops. I didn't get that memo. The rest of us were left either scratching or slapping our foreheads. And we weren't the only ones.

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    An EMT who rushed a 4-year-old child to the hospital because he was having seizures has been suspended -- because he was one year too young to help the kid. Say what?? It all started when 20-year-old First Aid and Rescue Squad volunteer Stephen Sawyer was at his squad's headquarters in Ellenville, New York, when a call came in about a little boy desperately needing an ambulance.

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    Maybe I've watched too many police procedurals, but parking lots have always made me uneasy. Now comes the startling news that a mom was viciously beaten in the parking lot near a Florida holiday light display. Christine Beckwith says she was attacked by two women ... over a bad parking job!

    The whole beat down happened right in front of Beckwith's three children, who had to watch as their mom was grabbed by the hair and thrown into the trunk of a car. Beckwith was then held down by one assailant as the other punched and scratched at her.

    All this over a bad parking job?

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    If you're a person with politics leaning left of center (hello myself), you probably avoid watching Fox News. You know what I say, to each their own. Then I change the channel. But every so often one of the network's outrageous anchors says something that sends cultural shockwaves out that are so vast even I (someone who goes out of her way to avoid the network) hear about it.

    Such was the case when Fox anchor Andrea Tantaros spoke up about a recent decision made by the NFL. She didn't incur my ire because I've got virulently strong feelings about my football team (what is a football though?). Instead, she had my jaw on the floor for calling out the NFL for a whole other reason.

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    Who knew a simple Gap ad could stir up such a fuss? When a Gap ad featuring Sikh model Waris Ahluwalia was defaced with racist comments, the company responded in a way that should surprise no one -- if you've been looking at Gap ads for the past 20 years. The ad reads "Make Love," but someone had crossed out the word "Love" and written "Bombs!" and added the brilliant zinger (eye roll) "Please stop driving TAXIS!" When blogger Arsalan Iftikhar (AKA "The Muslim Guy") posted a photo of the defaced ad on Twitter and Facebook, Gap actually thanked him via Twitter. But they didn't stop there.

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    There's a feud brewing -- albeit a 'friendly' one (for now) between the Beastie Boys and the makers of GoldieBlox over the use of the Boys' song Girls. I don't need to know another detail to say that the use of someone's music without their permission to sell a product is wrong. If someone even used my image or a photo of my kids to sell a product that would be wrong. Using an artist's work, even if it is changed up a bit, without getting approval is an unethical thing to do.

    I saw the GoldieBlox ad -- loved it. And yes, it was an ad disguised as a viral video. And I think they knew they were in for a bit of trouble -- no one can be rhymin' and stealin' from the Beastie Boys. The Beastie Boys were of course going to fight for their right .... Interestingly though, it's GoldieBlox who is suing the Beasties, not the other way around.

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    Miss Universe Olivia Culpo -- AKA Nick Jonas' lovely girlfriend -- tried to do the right thing on her recent trip to India. As part of her charity work, she visited underprivileged children and inmates at overcrowded hospitals and was snapped all over the place, smiling and looking respectful, even dressed in a traditional sari, her forehead adorned with a bindi. But she made a huge mistake, Indian officials say, when she was spotted appearing to be modeling a pair of high-heeled shoes in front of the Taj Mahal. She and her handlers could be in deep trouble, as a police complaint has been filed against them by the rigid Archaeological Survey of India, which governs the Taj Mahal -- a protected UNESCO World Heritage Site. 

    Olivia acted in a way that was "disrespectful," they say, and for that they feel it's necessary to drag out an entire investigation, which may end in a hefty fine. Uh, okay, if you say so, guys. Or it could have just been a minor accident. 

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    Now in what the heck were they thinking news, a Texas sign company has created quite the controversy by offering a truck decal depicting a kidnapping victim. The photographic image features a woman lying on her side, bound and tied, her blonde hair obscuring her face. The decal, which is meant to be slapped on the back of a tailgate, is incredibly realistic.

    Hornet Signs, the company that put this out there, says that it’s meant to be an optical illusion, and they had no idea the amount of negative attention they’d receive!

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    The royal baby is here! Finally! Excitement over the new bundle for Kate Middleton and Prince William is so contagious it has spilled across the pond to America where corporations are already doing what corporations do: squeezing dollars out of the royal baby.

    Ah yes, this is how America celebrates well, everything, isn't it? We market it. Everyone from Oreos to Coca-Cola jumped on board immediately yesterday with royal baby themed announcements, tied, of course, to their particular products.

    But is this fair to the Duke and Duchess of Cambridge or the itty bitty future ruler?

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