Honey Maid Turns Anti-Gay Hate Mail Into Something Beautifully Powerful (VIDEO)

honeymaid this is wholesomeBack in March, graham cracker makers Honey Maid revealed a campaign called This Is Wholesome featuring a same sex couple lovingly feeding their baby, an interracial family happily walking together, and a heavily tattooed mom hugging her child. People complained. This is NOT wholesome, some wrote. Disgusting, said others. The hate mail poured in and Honey Maid collected all of it.

They asked two artists to take all the negative comments and transform them into something beautiful. My heart began racing wondering just what it is that they would do. And what they did ended up making me cry and also restored my faith that if we embrace hate with love, we can prevail. You must see this response. It's truly beautiful.

It's clear that Honey Maid believes in the equality of all families. They are willing to risk losing customers to not only show that, but to defend their decision. And they aren't defending themselves in a typical way -- they are simply and beautifully showing what it's like to spread love and attempt to erase hate.

To see the hate mail being rolled up to make up the letters to spell out "love" was inspiring. A total transformation. And then when the letters of support were rolled up in the opposite way -- ink on the outside -- to surround the letters of hate ... wow.

We can't meet hate with hate. We have to show love. Softness. If we meet hate with more hate, that's war. Who knew we could receive such an amazing message from a graham cracker company? Only one thing really matters when it comes to family and that's love. Beautiful. Thank you, Honey Maid. Sincerely ... thank you.

Now who wants some Honey Maid? I'll never look at my Teddy Grahams the same way again.

What do you think of their response?


corporations, discrimination, in the news, marriage equality

17 Comments

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JS0512 JS0512

Awesome!

SNAPA SNAPA

Love can turn Hate back into Love

can_c... can_can21

I don't care about the tattoed mom or interracial couple. I really don't like this whole gay marriage agenda being shoved in our throats. I will continue to reject that.

nonmember avatar 1MAN_1WOMAN

"can_can21 8 minutes ago
I don't care about the tattoed mom or interracial couple. I really don't like this whole gay marriage agenda being shoved in our throats. I will continue to reject that."

I totally agree! You chose to be gay, who cares. I like putting old fabric softener sheets into my shoes after I take them off, but I don't blog about it everyday.

NatAndCo NatAndCo

Yeah that whole "equal rights" propaganda really is nonsense................ :::facepalm:::

Kattey Kattey

The is no "gay marriage agenda". There is only people wanting the same protection and rights under the law that others have. I say, wholesome!

Erinly Erinly

The thing that is so frustrating is that the same freedom of speech that people are fighting for only seems to apply to them and if you have differing opinions or believe in traditional marriage then you're either "homophobic" or "narrow-minded". So you're allowed to have freedom of speech as long as it's politically correct.

nonmember avatar SickOfHearingIt

That's because you ARE narrow minded. But this is America. We all have the right to be wrong. And the rest of us have the right to tell you about it.

Demon... DemonasMom

Erinly-learn what freedom of speech means. No one is saying people should be locked up for saying hateful things, they are just calling them out on it.

mamat... mamatreat

Erinly, you clearly do not understand how the Freedom of Speech Ammendment actually works.  You have the right to say whatever you want, but you are not exempt from the reprocussions of your words. Every action has an equal and opposite reaction.  Gays are allowed to say whatever they want in response to anything anyone else has said, and can also get fired for it.  Just like myself, a hetero white woman, can say whatever I want in response to anything anyone else has said, and get fired for it.  Have your own opinions and voice them, just make sure you are ready to deal with the backlash for expressing them.  Just like everyone else.

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