Drunk driving is stupid, reckless, and inexcusable. Sadly, it happens far more often than it should, especially during the holiday season. All this in spite of the surfeit of PSAs warning against it on television and the radio. Most of those ads sponsored by the police or MADD underline the sheer awfulness of the crime. It's a no-brainer to approach this act from the obvious angle -- highlight the seriousness of the crime.
But a new PSA airing in Canada and making the rounds online is taking a new approach. While they haven't made a slapstick farce or anything, they have taken an offbeat path in a bid to stop drunk drivers. The PSA perfectly utilizes humor without detracting from the severity of the issue at hand.
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In the video, several suspected drunk drivers are shown blowing into the breathalyzer to test their blood alcohol levels. As they puff out their cheeks and blow, the melancholic and melodious strains of the horn section of an orchestra plays. The effect is less "sad, comic trombone" and more incisive than that.
When the video ends, you are presented with the following text: The Anthem of Shame. The key to the PSA's effectiveness isn't its willingness to try something different -- it's in its sparseness. No words are spoken, but a full story is told in the barrage of folks pulled over because a police officer believes they've been driving drunk. They are the lucky ones who made it out alive. Better to be part of a chorus of shame than responsible for killing others, or yourself.
Did you think this PSA was effective? What do you think we can do to get people to stop drinking and driving?
Image via Pierre Bouchard/YouTube