This Weird Video Could Stop Drunk Driving Forever (VIDEO)

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drunk drivingDrunk driving is stupid, reckless, and inexcusable. Sadly, it happens far more often than it should, especially during the holiday season. All this in spite of the surfeit of PSAs warning against it on television and the radio. Most of those ads sponsored by the police or MADD underline the sheer awfulness of the crime. It's a no-brainer to approach this act from the obvious angle -- highlight the seriousness of the crime.

But a new PSA airing in Canada and making the rounds online is taking a new approach. While they haven't made a slapstick farce or anything, they have taken an offbeat path in a bid to stop drunk drivers. The PSA perfectly utilizes humor without detracting from the severity of the issue at hand. 

More from The Stir: School Bus Driver Caught Drunk Driving With Kids On Board 

In the video, several suspected drunk drivers are shown blowing into the breathalyzer to test their blood alcohol levels. As they puff out their cheeks and blow, the melancholic and melodious strains of the horn section of an orchestra plays. The effect is less "sad, comic trombone" and more incisive than that.

When the video ends, you are presented with the following text: The Anthem of Shame. The key to the PSA's effectiveness isn't its willingness to try something different -- it's in its sparseness. No words are spoken, but a full story is told in the barrage of folks pulled over because a police officer believes they've been driving drunk. They are the lucky ones who made it out alive. Better to be part of a chorus of shame than responsible for killing others, or yourself. 

Did you think this PSA was effective? What do you think we can do to get people to stop drinking and driving?

Image via Pierre Bouchard/YouTube

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Kattey Kattey

I think people won't really stop drinking and driving until the laws become much harsher for even first-time offenders. Extensive fines, hundreds of hours of community service and a madatory jail sentence of a month or more. I don't care that it may be a hardship, I care that people live.

the4m... the4mutts

I agree with Kattey. Especially the very steep fines.

Jail time wont help a first timer in my opinion, but lots of money out of pocket, mandatory STEPS or AA programs, and putting a breathalizer on their vehicles. Hit them where it hurts (their time and money)

LeeshaE LeeshaE

@4mutts In Iowa we have all those including jail time (only 2 days) for first offenders and I can tell you personally about 65-75% of people I know have been busted drinking and driving. So really none of those punishments work, on average an OWI costs $10,000 after fines and insurance, alcohol treatment is mandated, andyou have to get the breathalyzer in your car. I can say though that it does deter from a second offense.

jec72579 jec72579

I agree with all of the above posters. What I'm about to say is probably going to cause a lot of slack towards me, but before you start yelling, just think for a minute.

I think that the BAC to be declared too impaired to legally drive needs to be raised. The reason I believe this is because : people that drive recklessly and drunkenly get into accidents and kill people aren't the people that have a BAC of .09. They have BACs of twice, two-and-a half times the limit. You're not going to go out and have 2 glasses of wine with dinner, and drive like an a-hole, killing a family and their puppy. That's the guy/girl that's at the bar all night, doing shots with their friends and deciding that they are "just fine" to drive home, even though they had trouble seeing their own reflection in the bar mirror.

I don't know what it should be. I fully support very strong punishment for drunk driving. But I think it should be punishment for actual DRUNK driving, not someone that took cough medicine and had a beer.

nonmember avatar Gregie

Touché from my standpoint made it very clear as to what this video states

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