Woman Fired for Controversial 'Racist' Tweet Breaks her Silence

This Just In 38

Justine Sacco

After sparking major outrage on Twitter for what most believe to be an incredibly insensitive and racist comment, former PR Executive Justine Sacco has apologized for her tweet -- though I'm not sure her showing remorse is going to make that much of a difference.

It wasn't until her plane landed in Cape Town, South Africa, that she learned what a massive sh&%-storm she'd created with her words. And despite promptly deleting her Twitter account, the damage had obviously already been done and taken quite the toll on her reputation -- and cost her the big job she held at InterActive Corp.

And now she's apologizing.

Here's what Justine had to say in her statement obtained by ABC.

Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

For being insensitive to this crisis -- which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly -- and to the millions of people living with the virus, I am ashamed.

This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.

Well, there you have it. I guess there's really no way to tell whether or not she's being truly sincere in her apology or is simply trying to salvage what's left of her dignity -- but you do have to give her credit for speaking up instead of going permanently into hiding.

More from The Stir: Woman Completely Destroyed by Entire Internet Because of One Tweet

Unfortunately, for those who have already made up their mind about this woman's character, I highly doubt the apology is going to do her much good. For most ... this is probably too little, too late.

Do you think Justine's apology is heartfelt?


Image via Twitter

discrimination, racism, scandal, twitter


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Todd Vrancic

Nice that she apologized, but she should have known better than to make that comment to begin with.

adamat34 adamat34

This is the definition of freedom of speech....

The abilty to say what u like without ramifications. It was in poor taste but she should not have lost her job. Hope she fights it.

Todd Vrancic

I must disagree, adamat34.  Freedom of speech does not mean freedom from consequences, just that THE GOVERNMENT cannot discipline her for what she says under normal circumstances.  Those are even forgone if someone is idiot enough to yell "FIRE" in a crowded building.  Freedom of speech is not absolute.

IKnow... IKnow0101

You can have all the freedom of speech in the world and this company have the right not to want this woman representing them. Her other tweets includes her having sex dreams about an autistic child. Don't try to defend this person. She has other issues going on not a one time oops.

Bobbie Scherzer

People say things a lot worse than on social media, and I bet most of those people still have their jobs.  As long as she wasn't using the company's tweeter page to write it, she should not have lost her job.  Those who were offended by it should not read her tweeter page.  It was a joke, done in poor taste, but does not warrant losing her job over.

nonmember avatar IcanRead

She is in Public Relations, so of course she would be fired for this! And people of America, learn your actual amendments. First Amendment rights only protect you from retaliation from the United States Government. NOT from doing something stupid, and getting punished by everyone else.

Sarah... SarahHall58

That was an apology she was forced to give. She's not sorry. If she was sorry she wouldn't have said it in the first place.

kisse... kisses5050

"This is the definition of freedom of speech....
The abilty to say what u like without ramifications. It was in poor taste but she should not have lost her job. Hope she fights it."

NO this is not the definition of Free Speech. This is the problem with entitlement people such as you. Free Speech that our government will not throw her jail for saying it. It does not mean their are not "ramifications" for saying whatever you want. Of course there are ramifications and consquense for your words. There should be. Getting fired, not having a second date, having people judge you a colosal wanker and never talking to again, YES there are ramifications for saying whatever you want GROW UP! 

Kattey Kattey

Thank you, IcanRead. People are often forgetting that this woman is in Public Relations. This isn't some random Walmart employee whose twitter comment will probable never be link to Walmart, and whose only followers are like minded friends and family. This woman is part of the face and voice of the company she represents and in a much more high profile position. She is also known for tweeting ugly and controversial comments. It should be no surprise that the company has had enough of her making it look bad.

She deserved to be fired, but hopefully this will be a learning experience. If her way of thinking doesn't change, maybe she'll at least keep her stupidity to herself.

Elaine Cox

"Those wearing tolerance for a label call other views intolerable."

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