After sparking major outrage on Twitter for what most believe to be an incredibly insensitive and racist comment, former PR Executive Justine Sacco has apologized for her tweet -- though I'm not sure her showing remorse is going to make that much of a difference.
It wasn't until her plane landed in Cape Town, South Africa, that she learned what a massive sh&%-storm she'd created with her words. And despite promptly deleting her Twitter account, the damage had obviously already been done and taken quite the toll on her reputation -- and cost her the big job she held at InterActive Corp.
And now she's apologizing.
Here's what Justine had to say in her statement obtained by ABC.
Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.
For being insensitive to this crisis -- which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly -- and to the millions of people living with the virus, I am ashamed.
This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.
Well, there you have it. I guess there's really no way to tell whether or not she's being truly sincere in her apology or is simply trying to salvage what's left of her dignity -- but you do have to give her credit for speaking up instead of going permanently into hiding.
More from The Stir: Woman Completely Destroyed by Entire Internet Because of One Tweet
Unfortunately, for those who have already made up their mind about this woman's character, I highly doubt the apology is going to do her much good. For most ... this is probably too little, too late.
Do you think Justine's apology is heartfelt?
Image via Twitter