Does This Gun Control PSA Go Too Far?

Video 20

Moms Demand ActionThe group Moms Demand Action just released a new PSA calling for stricter gun control laws. It's provocative and some question whether it goes too far.

The ad shows a mother helping her son get ready for school. First, he puts on a t-shirt with a bull's-eye on it, followed by a hoodie with another bull's-eye in the center. Before sending her son off to school, the boy's mother puts a kevlar vest over him with another bull's-eye on the front.

The message Moms Demand Action is trying to convey is at the end of the PSA. "Is This the New School Uniform? Send Congress a message. Pass gun control today or lose my vote tomorrow."

The PSA will definitely get people's attention -- but is it too much? Watch it yourself and tell us what you think.

I have to admit, this video gave me a lump in my throat and brought tears to my eyes. It was an uncomfortable reminder of all the feelings I experienced as a mother to elementary school-aged children in the wake of the Sandy Hook shootings.

I feel a little bit like that mom myself, sending my kids off to school each day. School no longer feels like an entirely safe place for them to be, and I hate that I can't be there to protect them.

I don't know whether stricter gun control laws will keep incidents like the Columbine and Sandy Hook shootings from happening again, but this ad definitely airs the viewpoint of Moms Demand Action loud and clear.

And if you're wondering about this group, we reported on them for Moms Matter not long ago. Here's our video:

The PSA brings up a lot of questions. Are stricter gun control laws the answer? Would they prevent school shootings, or will people always find ways to kill, regardless of the laws that are in place? And does this PSA go too far for your comfort?

What do you think?


Screen grab via Moms Demand Action

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katyq katyq

If people don't want guns in their home, good for them. However, we have the constitutionally protected right to bear arms. I think people who sell guns under the table with no papers to crazies who use them to kill shoulf face the same penalty as the killer, for sure. For legal gun owners? Leave us alone.

bills... billsfan1104

I think that anyone that uses the deaths of young children to promote their insane gun control ideas, are vile people. There is a way to talk about gun control without ping overboard.

This went way overboard.

bills... billsfan1104

I think that anyone that uses the deaths of young children to promote their insane gun control ideas, are vile people. There is a way to talk about gun control without ping overboard.

This went way overboard.

nonmember avatar KA

Sorry I can't stand behin these people. I have a right to protect myself & my family - NO GOV'T or PERSON has the right to take that away from me. If you don't want to have guns that's cool with me. Now, do I have problems with people buying guns illegally, etc.-YES, I do. HOwever, the vast majority of gun owners are responsible citizens & are responsible with their guns - they understand that these are weapons & take pains to understand how to properly use them. To punish a large part of the population because of a few people is wrong, wrong, wrong.

nonmember avatar DG

Enjoy your rights and your need to protect yourself from others. One question: Are your guns locked so that when my kid visits your kid he is also protected?

nhamp... nhampton401

Billsfan I couldn't agree more. When you need to use the innocence of a child to prove your point then you're reaching for it. If I used children in a PSA to prove that we legal and responsible gun owners need guns to protect our children there would be outrage.

nonmember avatar konji

really? people feel their children are safe in school? what about all the bullying and violence that is perpetrated by said children? but oh im sorry your little angels don't do that stuff or your baby hasn't been bullied because the perp told him not to tell. right well coming from the brother of one of these bullied children i can tell you one thing. SCHOOL IS NOT A SAFE PLACE.

wamom223 wamom223

DG-Don't expect others to keep your children safe and teach them yourself.  Your ignorance and unwillingness to parent your children should not infringe on rights given to us from the Constitution. 


It went to far and I hate it when a group tries to speak for all mom's.  Obviously we can't all agree on anything or this site wouldn't excist to further the mommy wars.

danie... danielleapril

Konji, really? I cant even think of anything else to say to that confusing and random comment.

nonmember avatar Amy

No one is trying to take away your hand guns. The goal is to put some common sense restrictions in place to prevent tragedies like Sandy Hook or Aurora from happening again. It frightens me that there are individuals who believe it is more important to be able to buy a high capacity magazine than to keep children and others safe. I just cannot fathom that mentality. Over 7 children are killed a day from gun violence. At least I know I am doing something to try to prevent it.

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