Paula Deen’s Sponsors: Who’s In, Who’s Out & Who’s on the Fence?

paula deenPaula Deen's apology for her alleged racist remarks isn't sitting well with most people, including those who pay her bills. Not only has The Food Network fired the southern cook, but many, many other sponsors are cutting ties with the disgraced Deen, as well.

There are, however, a few partners that are standing by Paula. Apparently unfazed by her supposed sexual and racial discrimination, these companies are like, But come on, y'all! She apologized!

Here's a handy breakdown:

Those who've said "thanks but no thanks" to Paula are: The Food Network, Smithfield (the pork company who features Paula's face on their hams), and QVC.

Those who are "monitoring the situation closely" before deciding whether or not to fire her: Wal-Mart, J.C. Penney, Target, Sears, KMart, which carry Paula's retail line of cookware; Random House, which is set to release Paula's book in October; Caesars Entertainment, her restaurant parent company that owns her eateries in Vegas; and Hoffman Media, which publishes Deen's magazine.

Those who still see Paula Deen as a "winner winner chicken dinner": Royal Caribbean Cruise Line, which hosts a Paula Deen Cruise; the Metropolitan Cooking and Entertaining Show, which enjoys success from her as a presenter; and Vicroza Brand, a company that sells the diabetes medicine Novo Nordisk, of which Deen is the spokesperson.

It's up to each individual company as to the association they do or don't want with Paula, but it seems like risky business, literally, to continue a professional relationship with Deen.

That said, cruise ships and big pharma are known to have very different standards than other companies (poopy walls, anyone?), so perhaps it's not surprising that these groups are sticking with the accused chef.

But! There were lines out the door at her restaurant in Georgia over the weekend ...

Perhaps Paula's supporters are more numerous than we think.

Do you think sponsors should support Paula Deen?


Photo via lifescript/Flickr

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I did until the black board joke. Not cool at all.

SKDMo... SKDMom1020

Well, what she said was wrong, but wasn't it years ago?  Maybe she has changed.  If she were still talking like that and didn't care about changing that would be different.  Everyone makes mistakes, if everyone got fired for things they shouldn't have said in their past, well, most people wouldn't have a job at all.  I think she should be forgiven and given another chance.  If she CONTINUED to talk hatefully then I wouldn't blame people for firing her.

nonmember avatar Judy Peters

My opinion is that Paula Deen CAN be trusted. Come on Y'all, do you keep destroying and punishing FOREVER? Yes, she made a terrible mistake. But she has asked forgiveness and I believe that she is sincere. She didn't kill anyone? I was taught as a child to FORGIVE!!!

Nelli... NellieAthome

Political correctness run amok - the woman is being sued by a disgruntled employee who wanted money not to sue and is trying to destroy Deen because Deen would not settle.

There is not a person in America who has not used an inappropriate term/word at some point in their life. There is not a person over50 raised in the south who has not used the n word at one point or another in their lives.

It is time for America to stop the madness and stop persecuting people for either things done years ago or things done once. No one is perfect. I, for one, will be contacting Deen sponsors who have dropped her and letting them know I will be boycotting their products due to their treatment of Ms Deen. BTW - overall I am not particularly a fan of Ms Deen but I abhor the rampant political correctness, guilty forever even if found not guilty stupidity that has infected America.

PS - when the Reverend Al Sharpton  is on the side of the white person you know she is not guilty :)


Nelli... NellieAthome

PRIMA487 - If you are really sayng that it is OK to make a joke about a white person being pale but not ok to make a joke about how dark a black person is then you are advocating discrimination by saying one must treat black people differently than white

nonmember avatar cathy

I do not think these sponsers should be so quick to judge her. We all have done things in our life that we are sorry for. Give her a break and support her, not just during the good times but also during the bad.

nonmember avatar Kate

Will not be watching the food network or shopping with QVC anymore! Seriously. they need to lighten the hell up!


Dear Nellie @home :When  the heck did I ever say anything about someone being pale? I would truly like to know.I personally did not hold her to what she said in the depo,because it was a broad question to ask; have you ever said...Everyone at one time or another has said something they shouldn't have said, me included,but the blackboard joke was offensive.If she and the man are friends, perhaps that sort of ribbing is best suited to a private dinner party where everyone is in on the "joke" and the sensitive public will have no idea.

Michael Reikowsky

Didn't she say in her interview on TODAY with Matt Laurer just TODAY "I is what I is and I ain't gong to change" ????? Doesn't sound to me that she us sorry or that she has changed. Sounds like she is going to miss all that money. I do feel sorry for her, I honestly don't think she knew the impact of her behavior but that does not mean I can forgive it either. Celebrities do have to be hld to a "higher" standard.... They are suppsd to represent the best of us, be our heros, our roe models.... When they disappoint us, it hits us hard. I hope she can come to terms with her situation, learn from it, and move on. She has enough money to retire now. And if she doesn't want to retire, she has enough time to reinvent herself. We should all be THAT fortunate.

Nelli... NellieAthome

Wow Michael I think you need to reconsider your priorities if you think that entertainers are people to see as heroes or role models. How sad and superficial....

Role models are those  who make a true difference in our lives - military, police, firefighters, teachers, medical personnel..... or just the person who works hard all week to keep a roof over his/her families head and food on the table.

Entertainers and athletes are superficial at best and should not be worshiped or held up as role models.  If you think the Kim Karadasians and Lindsay Lohans of the world represent humanities best then I  really think you need to seriously rethink your values

OH - and NO ONE is to be held to a higher standard than anyone else..... that too, is a sign of what is wrong with the world and the US in particular.


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