Cereal Commercial With Mixed Race Family Sparks Backlash on Internet (VIDEO)

Rant 86

Cheerios commercial just checkingI feel an Adam Levine moment coming on! Yes, sometimes I hate this country too. I hate that people with sick minds and dirty souls come crawling out on the Internet to sully even the most beautiful things. Take the "controversial" Cheerios commercial featuring interracial parents and their delicious daughter talking about heart health and breakfast cereal.

The Just Checking ad is beautiful. The hateful YouTube comments on the commercial referring to Nazis, racial genocide, and accusing the (fictional!) black father of planning to leave his (again, FAKE) family are not.

America, this is why we can't have nice things. Because of hateful troglodytes that scurry out of their deep dark caves to pee in our Cheerios -- sometimes literally.

And yet! While the Internet rants along with me today, I want to say something I'm not hearing enough of. I want to say thank you to Cheerios and to parent company General Mills. I want to say thank you to ad creator Saatchi and Saatchi. 

Thank you for making this commercial of a cute little girl, of a Mommy, and a Daddy, that shows real America, an America where the melting pot idea upon which we were founded is finally being realized in delivery rooms every day. Kids don't care what race Mommy or Daddy are; they just want love. That's what this ad is about. Just watch:

Alright, alright, it's really about selling us cereal.

But it's not selling cereal to white people or to black people. It's just selling cereal to people.

We need more ads that sell stuff to plain old people.

Think about it. Marketing has saturated just about every plane of American life. We can't escape it. So we need to leverage it. Use the marketing to make a difference.

If our kids are being sold a bill of goods every time they turn around, at the very least it can be a bill of goods wrapped up in a bow printed with the equality symbol.

The more places we see the new normal, the harder it becomes for the trolls to make their case ... or at least to find more followers to join their ugly hate parade.

So thank you to Cheerios today. They reminded us that for all the hate there is in this world, there's a way to combat it too.

What is your reaction to the Cheerios commercial?


Image via Cheerios/YouTube

advertising, cyberbullying, discrimination, racism


To add a comment, please log in with

Use Your CafeMom Profile

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Comment As a Guest

Guest comments are moderated and will not appear immediately.

MommaH4 MommaH4

i think its a cute commercial!!

nonmember avatar Le

You know what, now that I watch the youtube clip, I realize I've seen this commercial and honestly did not think ANYTHING of it. Not once did it occur to me that their marketing included "interracial parents", I just simply saw it as a normal family...

nonmember avatar Mal

I thought that commercial was absolutely adorable!!! So sweet lol, just the kind of sweet intentioned thing a child would do. Shame on those people.


I didn't even focus on the ethnic background...I enjoyed looking at the cuteness of the little girl and her sweet voice...and the fact she poured the cereal on her dad.  Sweet!

xreds... xredstarsx

I didn't even think of race when I saw it. I just thought it was cute.

SRTmo... SRTmom6127

People will criticize anything, especially on the internet where they remain anonymous. Does it shock me that this would spark controversy, no. That being said the commercial is cute, that little actress is a beautiful child and I thought it was very progressive of General Mills. I appreciate diversity, I too have a biracial family (Chinese and White) and people think either I'm baby sitting or I went and adopted when I'm out with our grandsons. Families come in all colors, backgrounds, even genders. Keep up the good work of reflecting that General Mills!

LostS... LostSoul88

Awww!!! I loved it. What is wrong with it? Anyone will find any reason to bitch about things.

nonmember avatar Jade

It's only controversial in America! In Canada, we embrace our melting pot! :D GO Canadians!

Andi Dodd

Having a mixed race child, and potentially having another in the not so distant future, I love it <3

Felip... FelipesMom

Thank you Cheerios and Saatchi and Saatchi! I will go out and buy a box of Cheerios today. Thank you for making a commercial in which race was irrelevant, as it should be. Too bad the Cheerio-pee-ers had to come out and put it back in the spotlight. 

1-10 of 86 comments 12345 Last